Choosing a base near People's Square places you at the very epicenter of Shanghai's cultural life. The square itself is more than just a public space; it is the anchor for some of the city's most significant cultural institutions. The most prominent among these is the world-renowned Shanghai Museum, a treasure trove of ancient Chinese art. Visitors can spend hours, or even a full day, exploring its vast collections of bronze, ceramics, calligraphy, and furniture.

What makes this prime location even more appealing is that access to many of these cultural gems, including the Shanghai Museum, is often free of charge. This allows for spontaneous and enriching afternoons spent delving into history and art without any cost. However, it's crucial to plan ahead, as the popularity of these venues means that advance booking is essential. Typically, reservations should be made at least three days in advance via the museum's official public account to ensure entry, especially if you wish to visit on a weekday for a more serene and immersive experience. The ability to leisurely walk to such a significant institution from your accommodation is a luxury that defines the convenience of staying in this central district.

Just steps from People's Square are two of Shanghai's most iconic thoroughfares, Nanjing Road and Huaihai Road, each offering a distinct and unforgettable urban experience. These streets are legendary for their shopping, dining, and vibrant atmosphere, making them perfect destinations for a city walk, or 'citywalk' as it's locally known.

Nanjing Road is famously split into two sections. To the east lies the bustling Nanjing Road Pedestrian Street, a dazzling spectacle of mega-stores, historic brands, and lively crowds. It's also a hub for trendy pop-ups and themed events. For instance, the百联ZX创趣场 on Nanjing East Road frequently hosts exciting pop-up stores, such as recent events for fans of Chiikawa and the audio drama platform 猫耳FM. Heading west from People's Square, Nanjing West Road transforms into a high-end paradise, home to luxury boutiques and flagship stores.

Huaihai Middle Road offers a different, yet equally captivating, ambiance. Known for its sophisticated, slightly more European feel with beautiful plane trees lining the sidewalks, it's a haven for fashion lovers and those seeking a chic café culture. Beyond the boutiques, Huaihai Road is also a cultural destination. Keep an eye out for unique, often free, exhibitions. The L'ÉCOLE珠宝艺术中心, for example, has hosted fascinating exhibits on minerals, while creative spaces like the淮海755 center feature contemporary art shows. The sheer variety packed into these adjacent neighborhoods underscores the incredible convenience of a central Shanghai stay.

The convenience of a People's Square location extends beyond its immediate vicinity, offering easy access to some of Shanghai's most atmospheric and event-filled districts. A short walk or metro ride west along Nanjing Road leads to the Jing'an area, which becomes a focal point for seasonal celebrations. The Jing'an Kerry Centre (JAKC) is particularly famous for its spectacular holiday installations. During the Christmas season, it unveils a magnificent rotating Christmas tree that draws crowds from all over the city. This is often complemented by a festive 'Rotating Carnival' market, live performances, and magical parades, transforming the area into a winter wonderland.

Nearby, the historic Zhangyuan (张园) neighborhood, a beautifully restored collection of lane houses, has become a chic destination for exclusive brand pop-ups and events. It's a perfect place to experience the blend of old Shanghai architecture with modern luxury. Similarly, Plaza 66 (恒隆广场) on Nanjing West Road is another hub for high-end brands that often host anniversary events and promotions, providing opportunities to snag exclusive gifts and enjoy a festive shopping atmosphere.

These destinations, while distinct, are all seamlessly connected to the People's Square hub, allowing visitors to easily hop from one enchanting experience to another, whether it's admiring a dazzling Christmas display, exploring a historic lane, or enjoying the buzz of a luxury brand event.

No trip to Shanghai is complete without visiting The Bund and Xintiandi, and staying near People's Square makes accessing these iconic districts incredibly straightforward. A pleasant walk or a very short taxi ride east brings you to the waterfront promenade of The Bund. Here, you can enjoy the breathtaking panorama of the Lujiazui skyline, with its famous trio of skyscrapers. The Bund is not just a scenic viewpoint; it's a vibrant destination that hosts numerous events, especially during the holiday season. The Waitanyuan (外滩源) area, at the northern end of The Bund, is renowned for its festive German-style Christmas market, complete with charming stalls, hot mulled wine, and a magical atmosphere. During winter, you might even find unique attractions like a pop-up outdoor ice-skating rink, adding to the area's charm.

Heading south from People's Square, you'll find the stylish district of Xintiandi. This area masterfully blends historic Shikumen (stone-gate) houses with modern architecture, creating a unique atmosphere filled with upscale boutiques, galleries, and restaurants. Xintiandi is another neighborhood that truly comes alive during the holidays, with elaborate decorations, themed city walk routes, and a palpable festive spirit. Historic buildings like the Xintiandi壹号, a beautifully preserved 1925 mansion, occasionally open their doors to the public for special pop-up events. The nearby Dongtaili area also hosts its own carnivals and markets, making the entire district a must-visit for anyone looking to soak up Shanghai's modern yet historic character.