Choosing a base in Shanghai often begins with a single, defining question: the historic Bund, or the futuristic Pudong? For travelers captivated by the romance of a bygone era, the answer lies on the Puxi side of the Huangpu River. Staying near The Bund means immersing yourself in a landscape of colonial-era architecture, cobblestone-esque streets, and the very soul of old Shanghai, all while enjoying what is arguably the most famous skyline view in the world.

The Bund is more than just a waterfront promenade; it's an experience. The atmosphere here is one of timeless elegance. For the best views of Pudong's dazzling 'three-piece suit'—the Shanghai Tower, Shanghai World Financial Center, and Jinmao Tower—a stroll along the North Bund Binjiang at sunset is a must. Many find that the Bund is best enjoyed during quieter moments, such as in the early morning or on a weekday evening, when the crowds thin and the city's grandeur can be fully appreciated.

For those who love to explore on foot, basing yourself here is ideal. A recommended city walk can take you on a journey through the area's rich history. You can start from the historic Postal Museum, cross the scenic Zhaopu Bridge often called the 'Seine of Shanghai,' and wander along South Suzhou Road and Yuanmingyuan Road. This area, known as Bund Origin (外滩源), is the heart of the historic district and hosts enchanting seasonal events. During the winter, it comes alive with a traditional German Christmas Market, complete with festive stalls, food, and music, creating a magical atmosphere. For an extra dose of winter wonder, a temporary ice rink has also been known to pop up right on the Bund, offering a unique skating experience against a backdrop of glittering skyscrapers.

Beyond the waterfront, the Puxi side is a cultural treasure trove. Many of Shanghai's most important museums are easily accessible and often free to enter, though booking in advance is recommended. The renowned Shanghai Museum, with its vast collection of ancient Chinese art, is a highlight for any culture enthusiast.

The dining scene on the Bund side is as spectacular as its views. You can find unique establishments like an auto-themed restaurant where you can enjoy a meal with a direct view of the Oriental Pearl Tower across the river. Imagine savoring dishes like Spanish ham brioche with a soft-boiled egg or a rich crab roe and tiger prawn ink noodle dish, all while the lights of Pudong dance before your eyes. This combination of historic ambiance, cultural depth, and breathtaking views makes staying on The Bund an unforgettable experience for history buffs, couples, and first-time visitors seeking that quintessential Shanghai postcard moment.

If The Bund is Shanghai's historic heart, Pudong is its futuristic, pulsating brain. Choosing to stay on the east side of the Huangpu River places you amidst towering architectural wonders and some of the city's biggest and boldest attractions. This is the Shanghai of tomorrow, a district defined by gleaming glass, wide avenues, and an energetic, forward-looking pace that is perfect for families, business travelers, and anyone thrilled by modern urban landscapes.

The undeniable crown jewel of Pudong is the Shanghai Disney Resort. For families, staying in Pudong offers unparalleled convenience for visiting the 'Happiest Place on Earth.' The park is a world of its own, with seasonal celebrations transforming the experience throughout the year.

• Halloween: From early October to early November, the park hosts a 'Crazy Howling Festival,' with characters like Judy and Nick from Zootopia donning festive costumes and special nighttime parties taking place on select weekends.
• Christmas: Starting in late November, the park transforms into a winter wonderland, with festive decorations and a magical holiday atmosphere.
• Zootopia Zone: The newly opened Zootopia-themed area offers immersive experiences where you can patrol the streets with Judy Hopps and Nick Wilde on the 'Hot Pursuit' ride and feel like you've stepped right into the movie.

Beyond Disney, Pudong is a hub of culture and entertainment. The Pudong Museum of Art hosts world-class exhibitions, including collaborations with institutions like the Louvre. Major venues like the Shanghai New International Expo Centre and the Expo Exhibition Hall host everything from the Asian Pet Fair to the Shanghai Marathon expo, making Pudong a strategic base for event attendees. For music and sports fans, the Mercedes-Benz Arena is a premier venue for concerts, including major events like the star-studded New Year's Eve Gala.

Newer developments like Qiantan are adding even more vibrancy to Pudong. This area features attractions like Qiantan Park, which hosts unique book launches and the 'Starlight Kingdom' art exhibition during the winter, complete with light shows, a 'Starlight Train,' and even a chocolate-themed festival over certain weekends. Shopping is a major pastime here, with modern malls like Century Link in the heart of Pudong offering dazzling Christmas displays, including a unique 15-meter-tall blue Christmas tree. Families will also love the special themed events, such as the Toy Story 30th Anniversary celebration at Luyue Tiandi, featuring seven recreated movie scenes and a limited-edition pop-up shop. Staying in Pudong is a decision to embrace the new, the grand, and the exhilarating side of Shanghai.

Ultimately, the decision between The Bund and Pudong hinges entirely on your personal travel style and priorities. There is no single 'better' side; each offers a distinct, compelling version of Shanghai.

To help you decide, here's a simple breakdown:

• Choose The Bund (Puxi) if:

  • You are a first-time visitor who wants to be surrounded by the classic, iconic imagery of Shanghai.
  • You are a history and architecture enthusiast eager to explore historic buildings and cultural museums.
  • You're seeking a romantic getaway filled with atmospheric walks and charming dinners with a view.
  • You love the energy of bustling, historic streets and enjoy discovering hidden gems through city walks.

• Choose Pudong if:

  • You are traveling with family, as proximity to Shanghai Disney Resort is a massive advantage.
  • You are a fan of modern architecture and want to be up close with some of the world's tallest skyscrapers.
  • You are in Shanghai for a concert, convention, or event at one of Pudong's many large-scale venues.
  • You prefer a more spacious, modern environment with large parks and contemporary shopping malls.

Fortunately, you don't have to be confined to one side. Shanghai's public transportation system is incredibly efficient. The metro can whisk you from one side of the river to the other in minutes. For example, the journey from the Bund area to the heart of Lujiazui is quick and straightforward, meaning you can easily enjoy the best of both worlds. You can wake up to historic charm on the Bund, spend the day seeking thrills at Disney in Pudong, and be back for a waterfront dinner as the skyline lights up. Your choice of accommodation is simply your starting point for a multi-faceted adventure in this dynamic city.