Be Seen Where Travellers Discover.
Daisy Club helps brands enter the Chinese market and launch their Rednote presence in minutes, not months.
Built for APAC hospitality brands entering China’s social travel ecosystem.
Brands We Work With
Chinese travelers do not discover hotels the same way.
Before Chinese travelers book, they search social platforms for guides, itineraries, creator reviews, hotel experiences, and proof that a property fits their trip.
Discovery gap
94% of Hotels are invisible before the booking decision
Daisy fixes the infrastructure gap between discovery and booking.
Monthly content engine
We’ve got your China content covered every month.
Your hotel gets a consistent China-facing content engine designed for discovery, saving, sharing, and enquiries.
Instant Localization
Your best brand content, rebuilt for China.
Daisy transforms existing hotel assets into RedNote-native content with localized hooks, search-friendly Chinese copy, cultural nuance, and platform-specific visual formats.
Search-led travel guides
Create demand before travelers choose where to stay.
We use deep research to generate middle-of-funnel travel and event guides that reach Chinese travelers while they are still planning.
Creator network
Creators delivered to your doorstep.
@JaneGin
50K followers
Proof dashboard
Proof that the system creates new demand.
Our posts outperformed brand-owned channels and improved brand-page performance by generating new in-market demand.
Why Daisy
AI-native workflows without legacy agency bottlenecks.
Daisy replaces slow manual handoffs with an AI-powered operating layer for localization, creator recruitment, creative production, reporting, and day-to-day execution.
Daisy ClubAI-native workflows
Traditional AgencyLegacy technology
Localization
Daisy ClubInstant localisation. AI translates, adapts, and localises in minutes.
OthersWeeks to localise. Slow, manual processes across teams.
Creator recruitment
Daisy ClubAI-driven recruitment and matching. The right KOLs and creators surfaced instantly.
OthersManual influencer sourcing. Time-consuming search and vetting.
Creative production
Daisy ClubAI-generated creative pipelines. On-brand content concepts and scripts in seconds.
OthersExpensive production. High production costs and long lead times.
Performance reporting
Daisy ClubUnified performance layer. Real-time data, insights, and optimization in one place.
OthersFragmented reporting. Scattered data across multiple platforms.
Execution
Daisy ClubHumans and AI together. Humans define strategy and publish. Agents generate and execute.
OthersHuman bottlenecks. Dependent on manual approvals and catch-ups.
Key benefits
Lower CACHigher content frequencyFaster deploymentInstant localisationReduced operational overhead
Best-fit customers
Built for hotels that need China growth, not just more content.
Selective fit
Lifestyle and luxury hotels entering Mainland China demand channels
Selective fit
APAC hotel groups managing multiple properties
Selective fit
Marketing teams without an in-house China social team
Selective fit
Commercial teams looking to reduce OTA dependency
FAQ
Common questions from hotel teams
What exactly does Daisy Club do for hotels?
Daisy Club helps hotels become more discoverable and bookable for Chinese travellers by building a culturally relevant presence across China’s social discovery ecosystem. The service combines RedNote/Xiaohongshu strategy, account setup, creator content, localisation, traveller insight, and performance reporting so hotels can move from low visibility to sustained demand generation.
Is Daisy Club an influencer campaign, a social media agency, or a SaaS platform?
Daisy Club sits between all three. It is not simply a one-off influencer campaign, and it is not only a traditional social media agency. Daisy Club is an AI-enabled, go-to-market service that helps hotels understand Chinese traveller demand, activate content, work with creators, monitor performance, and improve visibility over time.
Which channels does Daisy Club support?
Daisy Club focuses on the channels that matter most for Chinese traveller discovery and decision-making, especially RedNote/Xiaohongshu. The offer can also include WeChat Official Account setup, China discoverability audits, content localisation, creator distribution, review and sentiment intelligence, and strategic guidance on how these channels connect to booking behaviour.
Does Daisy Club create content, manage creators, or both?
Both. Daisy Club supports the content strategy, cultural localisation, and creator activation required to make a hotel relevant to Chinese travellers. This can include content recommendations, creator matching, campaign-style distribution, RedNote account support, and ongoing monitoring of engagement, saves, comments, enquiries, and traveller sentiment.
How does Daisy Club choose the right creators for a hotel?
Daisy Club has used AI to analyze over 11,000+ profiles, looking for creators whose audience, travel style, market fit, and content quality match the hotel’s positioning. The goal is not simply to generate impressions. The goal is to create credible Chinese-language content that feels native to the platform and can influence real travel planning decisions.
How does RedNote visibility translate into bookings?
Chinese travellers often use social discovery platforms to research destinations, hotels, itineraries, restaurants, and experiences before booking. By improving a hotel’s visibility on RedNote and surrounding it with trusted creator content, Daisy Club helps increase awareness, saves, search interest, enquiries, and booking consideration. The commercial value comes from being discovered earlier in the traveller decision journey.
What results should a hotel expect, and how quickly?
Daisy Club’s 90-day onboarding plan is designed to establish a strong foundation for China discovery and demand generation. In the first month, hotels can expect account setup, localisation, audits, and strategy development. By months two and three, creator content, platform visibility, audience engagement, and traveller insights begin to build, providing early indicators of demand and opportunities to optimise performance. While meaningful visibility and engagement can be achieved within the first 90 days, long-term growth comes from consistent content, creator activity, and ongoing optimisation.
How is performance measured?
Performance can be measured through content output, creator activity, RedNote engagement, saves, comments, enquiries, sentiment, visibility benchmarks, searchability improvements, audience insights, and commercial indicators such as booking interest or channel performance. Daisy Club’s reporting is intended to show what is working, where demand is emerging, and what the hotel should do next.
What is included in the monthly fee?
Daisy Club is a monthly account-based service. The offer includes RedNote setup and optimisation, WeChat Official Account setup, hotel searchability audits, AI localisation, content recommendations, creator distribution, sentiment and review intelligence, competitive benchmarking, reporting, and China discovery strategy.
How is Daisy Club different from a traditional China marketing agency?
Daisy Club is designed to be faster, more data-informed, and more scalable than a traditional agency model. The deck highlights AI-native workflows for localisation, creator matching, campaign operations, reporting, and insights. This allows hotels to activate China discovery with less manual overhead while still receiving strategic guidance and culturally relevant execution.
Book your audit
Build demand before Chinese travelers reach the OTA.
Launch your RedNote presence, creator campaigns, localized content engine, and China GTM infrastructure with Daisy Club.