1 Hotel Tokyo
Rednote Search Visibility Audit
Audit period: June 2026
Tokyo, Japan
daisy.clubDaisy Visibility Index
Emerging presence
Visibility is currently in the emerging presence band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- 1 Hotel Tokyo holds 6.6% blended non-branded search visibility, ranking #2; the current leader Fairmont Tokyo holds 8.5%.
- Branded search visibility is 75%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 82%; the clearest next lever is launch an owned rednote presence.
Score Drivers
Share of Voice
6.6%
Ranks #2 blended and #1 broad across selected non-branded keyword runs.
Branded Search
75%
30/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
82%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
1.9%
Fairmont Tokyo leads at 8.5%, ahead by 1.9%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 1.9%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Fairmont Tokyo | 8.5% |
| 2 | 1 Hotel Tokyo | 6.6% |
| 3 | Park Hyatt Tokyo | 3.8% |
| 4 | The Prince Park Tower Tokyo | 3.8% |
| 5 | The Tokyo EDITION Toranomon | 3.8% |
| 6 | Aman Tokyo | 2.8% |
| 7 | Hotel Okura Tokyo | 2.8% |
| 8 | Andaz Tokyo Toranomon Hills | 1.9% |
| 9 | Hotel Times ONE | 1.9% |
| 10 | Mitsui Garden Hotel Ginza Tsukiji | 1.9% |
| Other | 62.3% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Fairmont Tokyo | 11.8% |
| 2 | The Prince Park Tower Tokyo | 7.8% |
| 3 | 1 Hotel Tokyo | 5.9% |
| 4 | Hotel Okura Tokyo | 5.9% |
| 5 | The Tokyo EDITION Toranomon | 5.9% |
| 6 | Aman Tokyo | 3.9% |
| 7 | Hotel Times ONE | 3.9% |
| 8 | Moxy Tokyo Kinshicho | 3.9% |
| 9 | AMANEK Asakusa | 2% |
| 10 | Andaz Tokyo Toranomon Hills | 2% |
| Other | 47.1% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | 1 Hotel Tokyo | 7.3% |
| 2 | Fairmont Tokyo | 5.5% |
| 3 | Park Hyatt Tokyo | 5.5% |
| 4 | Mitsui Garden Hotel Ginza Tsukiji | 3.6% |
| 5 | AC Hotel Tokyo Ginza | 1.8% |
| 6 | Ahai Hotel Tokyo Shin-Koiwa | 1.8% |
| 7 | Aloft Hotels | 1.8% |
| 8 | Aman Tokyo | 1.8% |
| 9 | AMANEK | 1.8% |
| 10 | Andaz Tokyo Toranomon Hills | 1.8% |
| Other | 67.3% |
Branded Search & Brand Control
Branded Search
1 Hotel Tokyo appears in 30/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: Guests consistently praise the hotel's exceptional, warm service, which includes thoughtful gestures like complimentary rides and discreet bag delivery, creating a sincerely welcoming experience. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Near-term goal: move from 62 / 100 to 74-84 / 100 through keyword-led content, KOC proof, and stronger brand association.