Alt. Pizza
Rednote Search Visibility Audit
Audit period: July 2026
Singapore, Singapore
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Alt. Pizza holds 0% blended non-branded search visibility, ranking -; the current leader Casa Vostra holds 5.2%.
- Branded search visibility is 30%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 67%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
0%
Ranks - blended and - broad across selected non-branded keyword runs.
Branded Search
30%
6/20 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
67%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
5.2%
Casa Vostra leads at 5.2%, ahead by 5.2%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 5.2%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Casa Vostra | 5.2% |
| 2 | Ya Kun Kaya Toast | 3.2% |
| 3 | Daily | 2.6% |
| 4 | Fortuna | 2.6% |
| 5 | Song Fa Bak Kut Teh | 2.6% |
| 6 | Mr. Coconut | 1.9% |
| 7 | Pastaria Abate | 1.9% |
| 8 | Wuliangye Grand Restaurant | 1.9% |
| 9 | GUUM | 1.3% |
| 10 | iO | 1.3% |
| Other | 75.5% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Daily | 5.9% |
| 2 | Pastaria Abate | 4.4% |
| 3 | Wuliangye Grand Restaurant | 4.4% |
| 4 | Casa Vostra | 2.9% |
| 5 | Fortuna | 2.9% |
| 6 | GUUM | 2.9% |
| 7 | L'Antica Pizzeria Da Michele | 2.9% |
| 8 | Stella Seaside Lounge | 2.9% |
| 9 | 文小厨 | 2.9% |
| 10 | Alati | 1.5% |
| Other | 66.2% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Casa Vostra | 6.9% |
| 2 | Ya Kun Kaya Toast | 5.7% |
| 3 | Song Fa Bak Kut Teh | 4.6% |
| 4 | Mr. Coconut | 3.4% |
| 5 | Fortuna | 2.3% |
| 6 | Jumbo Seafood (Riverside Point) | 2.3% |
| 7 | Level33 | 2.3% |
| 8 | Ng Ah Sio Bak Kut Teh | 2.3% |
| 9 | Queic By Olivia | 2.3% |
| 10 | Tian Tian Hainanese Chicken Rice | 2.3% |
| Other | 65.5% |
Branded Search & Brand Control
Branded Search
Alt. Pizza appears in 6/20 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
Alt. Pizza ranks - in broad search with 0% SOV, while Casa Vostra leads at 6.9%. Build broad discovery content that connects the property to category-level searches before users search by name.
Make branded search more consistent
Alt. Pizza appears in 6/20 branded-search posts (30%). Add official-page and KOC content that repeats the full hotel name, location, and distinct proof points so branded queries reliably surface the property.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: The thin, crispy crust made with French flour and the truffle pizza are highly praised, with DIY customization adding to the appeal. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (17%) but specific: Prices are considered high, with some feeling the cost does not match the value, especially for sides like chicken wings. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 14 / 100 to 26-36 / 100 through keyword-led content, KOC proof, and stronger brand association.