Anantara Siam Bangkok Hotel
Rednote Search Visibility Audit
Audit period: August 2026
Bangkok, Thailand
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Anantara Siam Bangkok Hotel holds 0% blended non-branded search visibility, ranking -; the current leader InterContinental Bangkok holds 6.3%.
- Branded Search Visibility is 85%, while Brand Control is 11.8%, indicating how much branded-search visibility comes from owned sources.
- Positive sentiment is 79%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
0%
Ranks - blended and - broad across selected non-branded keyword runs.
Branded Search
85%
34/40 branded-search posts mention the selected brand.
Brand Control
12%
4/34 qualifying branded-search posts are brand-owned from Anantara Siam Bangkok Hotel.
Sentiment
79%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
6.3%
InterContinental Bangkok leads at 6.3%, ahead by 6.3%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 6.3%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | InterContinental Bangkok | 6.3% |
| 2 | Grande Centre Point Hotel Ratchadamri | 5.2% |
| 3 | Waldorf Astoria Bangkok | 5.2% |
| 4 | Aman Nai Lert Bangkok | 3.1% |
| 5 | Mercure Bangkok Siam | 3.1% |
| 6 | The Ritz-Carlton, Bangkok | 3.1% |
| 7 | 515 Victory Hotel | 2.1% |
| 8 | Bangkok City Rama 9 Hotel | 2.1% |
| 9 | Capella Bangkok | 2.1% |
| 10 | Courtyard By Marriott Bangkok | 2.1% |
| Other | 65.6% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Grande Centre Point Hotel Ratchadamri | 9.8% |
| 2 | Mercure Bangkok Siam | 5.9% |
| 3 | Waldorf Astoria Bangkok | 5.9% |
| 4 | 515 Victory Hotel | 3.9% |
| 5 | Courtyard By Marriott Bangkok | 3.9% |
| 6 | Grande Centre Point Prestige Bangkok | 3.9% |
| 7 | Holiday Inn Express Siam | 3.9% |
| 8 | Pratunam Pure Eleven | 3.9% |
| 9 | Asai Bangkok Sathorn | 2% |
| 10 | Bangkok City Rama 9 Hotel | 2% |
| Other | 54.9% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | InterContinental Bangkok | 13.3% |
| 2 | Aman Nai Lert Bangkok | 6.7% |
| 3 | The Ritz-Carlton, Bangkok | 6.7% |
| 4 | Capella Bangkok | 4.4% |
| 5 | Eastin Grand Hotel Phayathai | 4.4% |
| 6 | Mandarin Oriental Bangkok | 4.4% |
| 7 | The Quarter Ratchayothin By UHG | 4.4% |
| 8 | Waldorf Astoria Bangkok | 4.4% |
| 9 | Avani Sukhumvit Bangkok Hotel | 2.2% |
| 10 | Bangkok City Rama 9 Hotel | 2.2% |
| Other | 46.7% |
Branded Search & Brand Control
Branded Search
Anantara Siam Bangkok Hotel appears in 34/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
4/34 branded-search posts that mention the selected brand are from Anantara Siam Bangkok Hotel (12%).
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
Anantara Siam Bangkok Hotel ranks - in broad search with 0% SOV, while InterContinental Bangkok leads at 13.3%. Build broad discovery content that connects the property to category-level searches before users search by name.
Increase brand-owned control
Only 11.8% of qualifying branded-search results come from the selected brand-owned account. Publish more official posts that answer common search intent and point users back to owned booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: Guests consistently praise the hotel's prime central location near BTS, Erawan Shrine, and major malls, combined with attentive service and a resort-like atmosphere with lush gardens and a pool, making it a strong value choice in Bangkok's luxury segment. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Near-term goal: move from 36 / 100 to 48-58 / 100 through keyword-led content, KOC proof, and stronger brand association.