Capella Hanoi
Rednote Search Visibility Audit
Audit period: June 2026
Hanoi, Vietnam
daisy.clubDaisy Visibility Index
Emerging presence
Visibility is currently in the emerging presence band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Capella Hanoi holds 7.4% blended non-branded search visibility, ranking #2; the current leader Sofitel Legend Metropole Hanoi holds 16.2%.
- Branded search visibility is 78%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 87%; the clearest next lever is launch an owned rednote presence.
Score Drivers
Share of Voice
7.4%
Ranks #2 blended and #2 broad across selected non-branded keyword runs.
Branded Search
78%
31/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
87%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
8.8%
Sofitel Legend Metropole Hanoi leads at 16.2%, ahead by 8.8%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 8.8%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Sofitel Legend Metropole Hanoi | 16.2% |
| 2 | Capella Hanoi | 7.4% |
| 3 | JW Marriott Hotel Hanoi | 5.1% |
| 4 | Fairmont Hanoi | 4.4% |
| 5 | InterContinental Hanoi West Lake | 4.4% |
| 6 | Sheraton Hanoi Hotel | 2.9% |
| 7 | Bespoke Boutique Hotel Hanoi | 2.2% |
| 8 | La Sinfonia Citadel Hotel And Spa | 2.2% |
| 9 | La Sinfonia Majesty Hotel And Spa | 2.2% |
| 10 | Starlight Hotel Hanoi | 2.2% |
| Other | 50.7% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Sofitel Legend Metropole Hanoi | 14.8% |
| 2 | Capella Hanoi | 7.4% |
| 3 | Fairmont Hanoi | 6.2% |
| 4 | InterContinental Hanoi West Lake | 3.7% |
| 5 | JW Marriott Hotel Hanoi | 3.7% |
| 6 | InterContinental Danang Sun Peninsula Resort | 2.5% |
| 7 | Sheraton Hanoi Hotel | 2.5% |
| 8 | A La Carte Da Nang Beach | 1.2% |
| 9 | Amanoi | 1.2% |
| 10 | Aquarius Premium Hotel | 1.2% |
| Other | 55.6% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Sofitel Legend Metropole Hanoi | 18.2% |
| 2 | Capella Hanoi | 7.3% |
| 3 | JW Marriott Hotel Hanoi | 7.3% |
| 4 | Bespoke Boutique Hotel Hanoi | 5.5% |
| 5 | InterContinental Hanoi West Lake | 5.5% |
| 6 | Bespoke Trendy Hotel Hanoi | 3.6% |
| 7 | DLD Hotel | 3.6% |
| 8 | Grand Plaza Hanoi Hotel | 3.6% |
| 9 | L'Signature Hotel | 3.6% |
| 10 | La Sinfonia Citadel Hotel And Spa | 3.6% |
| Other | 38.2% |
Branded Search & Brand Control
Branded Search
Capella Hanoi appears in 31/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: Guests rave about the stunning opera-themed design, generous complimentary amenities like afternoon tea and happy hour, and attentive, personalized service. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (7%) but specific: Poor soundproofing leads to disruptive street noise, and the small rooms and cramped facilities like the pool and gym are frequent complaints. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 50 / 100 to 62-72 / 100 through keyword-led content, KOC proof, and stronger brand association.