Dusit Thani Bangkok
Rednote Search Visibility Audit
Audit period: September 2026
Bangkok, Thailand
daisy.clubDaisy Visibility Index
Growing authority
Visibility is currently in the growing authority band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Dusit Thani Bangkok holds 9.7% blended non-branded search visibility, ranking #1; the current leader Dusit Thani Bangkok holds 9.7%.
- Branded Search Visibility is 98%, while Brand Control is 5.1%, indicating how much branded-search visibility comes from owned sources.
- Positive sentiment is 85%; the clearest next lever is increase brand-owned control.
Score Drivers
Share of Voice
9.7%
Ranks #1 blended and #2 broad across selected non-branded keyword runs.
Branded Search
98%
39/40 branded-search posts mention the selected brand.
Brand Control
5%
2/39 qualifying branded-search posts are brand-owned from Dusit Thani Bangkok.
Sentiment
85%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
0%
Dusit Thani Bangkok leads at 9.7%, ahead by 0%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 0%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Dusit Thani Bangkok | 9.7% |
| 2 | Aman Nai Lert Bangkok | 4.9% |
| 3 | 137 Pillars Suites & Residences Bangkok | 3.9% |
| 4 | The Ritz-Carlton, Bangkok | 3.9% |
| 5 | Grande Centre Point Surawong Bangkok | 2.9% |
| 6 | 137 Pillars House Chiang Mai | 1.9% |
| 7 | Anantara Siam Bangkok Hotel | 1.9% |
| 8 | Bizotel Premier Hotel & Residence | 1.9% |
| 9 | Conrad Bangkok | 1.9% |
| 10 | Eastin Grand Hotel Phayathai | 1.9% |
| Other | 65% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Dusit Thani Bangkok | 14.9% |
| 2 | The Ritz-Carlton, Bangkok | 8.5% |
| 3 | 137 Pillars Suites & Residences Bangkok | 4.3% |
| 4 | Moxy Bangkok Ratchaprasong | 4.3% |
| 5 | Radisson Hotel Chateau De Bangkok | 4.3% |
| 6 | 137 Pillars House Chiang Mai | 2.1% |
| 7 | AETAS Lumpini | 2.1% |
| 8 | Aman Nai Lert Bangkok | 2.1% |
| 9 | Anajak Bangkok | 2.1% |
| 10 | Anantara Siam Bangkok Hotel | 2.1% |
| Other | 53.2% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Aman Nai Lert Bangkok | 7.1% |
| 2 | Dusit Thani Bangkok | 5.4% |
| 3 | 137 Pillars Suites & Residences Bangkok | 3.6% |
| 4 | Bizotel Premier Hotel & Residence | 3.6% |
| 5 | Eastin Grand Hotel Phayathai | 3.6% |
| 6 | Grande Centre Point Surawong Bangkok | 3.6% |
| 7 | Mandarin Oriental, Bangkok | 3.6% |
| 8 | The Peninsula Bangkok | 3.6% |
| 9 | The Quarter Ratchayothin By UHG | 3.6% |
| 10 | The Sukhothai Bangkok | 3.6% |
| Other | 58.9% |
Branded Search & Brand Control
Branded Search
Dusit Thani Bangkok appears in 39/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
2/39 branded-search posts that mention the selected brand are from Dusit Thani Bangkok (5%).
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Increase brand-owned control
Only 5.1% of qualifying branded-search results come from the selected brand-owned account. Publish more official posts that answer common search intent and point users back to owned booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: Guests consistently praise the stunning window views overlooking Lumphini Park, the beautiful infinity pool, elegant Thai-modern design, convenient location near BTS/MRT and shopping, and overall comfortable stay. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (8%) but specific: Some guests reported poor service, delayed housekeeping, average breakfast, and one unsettling experience with lights and TV turning on by themselves, which affected their stay. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 78 / 100 to 90-100 / 100 through keyword-led content, KOC proof, and stronger brand association.