Duxton Reserve Singapore, Autograph Collection
Rednote Search Visibility Audit
Audit period: June 2026
Singapore, Singapore
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Duxton Reserve Singapore, Autograph Collection holds 0% blended non-branded search visibility, ranking -; the current leader Raffles Hotel Singapore holds 7.7%.
- Branded search visibility is 70%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 70%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
0%
Ranks - blended and - broad across selected non-branded keyword runs.
Branded Search
70%
28/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
70%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
7.7%
Raffles Hotel Singapore leads at 7.7%, ahead by 7.7%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 7.7%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Raffles Hotel Singapore | 7.7% |
| 2 | Fairmont Singapore | 7% |
| 3 | Pan Pacific Orchard, Singapore | 4.9% |
| 4 | Conrad Singapore Orchard | 4.2% |
| 5 | Marina Bay Sands | 4.2% |
| 6 | Parkroyal Collection Pickering, Singapore | 3.5% |
| 7 | Sofitel Singapore City Centre | 3.5% |
| 8 | Swissôtel The Stamford | 3.5% |
| 9 | JW Marriott Hotel Singapore South Beach | 2.8% |
| 10 | Mandarin Oriental, Singapore | 2.8% |
| Other | 55.6% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Raffles Hotel Singapore | 12.7% |
| 2 | Marina Bay Sands | 6.3% |
| 3 | Parkroyal Collection Pickering, Singapore | 6.3% |
| 4 | Conrad Singapore Orchard | 4.8% |
| 5 | Conrad Centennial Singapore | 3.2% |
| 6 | Hilton Singapore Orchard | 3.2% |
| 7 | JW Marriott Hotel Singapore South Beach | 3.2% |
| 8 | Mercure ICON Singapore City Centre | 3.2% |
| 9 | Pan Pacific Orchard, Singapore | 3.2% |
| 10 | Sofitel Singapore City Centre | 3.2% |
| Other | 50.8% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Fairmont Singapore | 11.4% |
| 2 | Pan Pacific Orchard, Singapore | 6.3% |
| 3 | Mandarin Oriental, Singapore | 5.1% |
| 4 | Conrad Singapore Orchard | 3.8% |
| 5 | Mondrian Singapore Duxton | 3.8% |
| 6 | Raffles Hotel Singapore | 3.8% |
| 7 | Sofitel Singapore City Centre | 3.8% |
| 8 | Swissôtel The Stamford | 3.8% |
| 9 | The Ritz-Carlton, Millenia Singapore | 3.8% |
| 10 | Andaz Singapore | 2.5% |
| Other | 51.9% |
Branded Search & Brand Control
Branded Search
Duxton Reserve Singapore, Autograph Collection appears in 28/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
Duxton Reserve Singapore, Autograph Collection ranks - in broad search with 0% SOV, while Fairmont Singapore leads at 11.4%. Build broad discovery content that connects the property to category-level searches before users search by name.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: The hotel delivers an exceptional sense of place through its meticulous restoration of 19th-century heritage shophouses, with a striking black-and-gold theatrical design by Anouska Hempel that creates a memorable, photogenic ambiance. Service is frequently praised as warm and attentive, and elite members enjoy generous Marriott loyalty perks such as suite upgrades, complimentary welcome wine, and high-quality à-la-carte food and cocktails at Yellow Pot and Anouska's Bar. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (7%) but specific: The historic structure shows its age with persistent musty smells, creaky old flooring, and a single, extremely slow elevator, which collectively detract from the sense of comfort and luxury. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 27 / 100 to 39-49 / 100 through keyword-led content, KOC proof, and stronger brand association.