Four Seasons Hotel Jakarta
Rednote Search Visibility Audit
Audit period: June 2026
Jakarta, Indonesia
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Four Seasons Hotel Jakarta holds 0.9% blended non-branded search visibility, ranking #40; the current leader The St. Regis Jakarta holds 7.8%.
- Branded search visibility is 83%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 63%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
0.9%
Ranks #40 blended and #17 broad across selected non-branded keyword runs.
Branded Search
83%
33/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
63%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
6.9%
The St. Regis Jakarta leads at 7.8%, ahead by 6.9%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 6.9%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | The St. Regis Jakarta | 7.8% |
| 2 | Park Hyatt Jakarta | 6% |
| 3 | Mandarin Oriental, Jakarta | 4.3% |
| 4 | The Ritz-Carlton Jakarta, Mega Kuningan | 4.3% |
| 5 | Ascott Sudirman Jakarta | 3.4% |
| 6 | JW Marriott Hotel Jakarta | 3.4% |
| 7 | All Seasons Jakarta Thamrin | 2.6% |
| 8 | Episode Gading Serpong | 2.6% |
| 9 | Grand Hyatt Jakarta | 2.6% |
| 10 | Hotel Mulia Senayan | 2.6% |
| Other | 60.3% | |
| 40 | Four Seasons Hotel Jakarta | 0.9% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Ascott Sudirman Jakarta | 5.3% |
| 2 | Park Hyatt Jakarta | 5.3% |
| 3 | Somerset Sudirman Jakarta | 5.3% |
| 4 | The St. Regis Jakarta | 5.3% |
| 5 | All Seasons Jakarta Thamrin | 3.5% |
| 6 | Citadines Sudirman Jakarta | 3.5% |
| 7 | Mandarin Oriental, Jakarta | 3.5% |
| 8 | 25Hours Hotel | 1.8% |
| 9 | Alila Bangsar Kuala Lumpur | 1.8% |
| 10 | Alila Diwa Goa | 1.8% |
| Other | 63.2% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | The St. Regis Jakarta | 10.2% |
| 2 | JW Marriott Hotel Jakarta | 6.8% |
| 3 | Park Hyatt Jakarta | 6.8% |
| 4 | The Ritz-Carlton Jakarta, Mega Kuningan | 6.8% |
| 5 | Hotel Mulia Senayan | 5.1% |
| 6 | Mandarin Oriental, Jakarta | 5.1% |
| 7 | Episode Gading Serpong | 3.4% |
| 8 | Grand Hyatt Jakarta | 3.4% |
| 9 | Mercure Jakarta Batavia | 3.4% |
| 10 | All Seasons Jakarta Thamrin | 1.7% |
| Other | 47.5% | |
| 17 | Four Seasons Hotel Jakarta | 1.7% |
Branded Search & Brand Control
Branded Search
Four Seasons Hotel Jakarta appears in 33/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
Four Seasons Hotel Jakarta ranks #17 in broad search with 1.7% SOV, while The St. Regis Jakarta leads at 10.2%. Build broad discovery content that connects the property to category-level searches before users search by name.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: Guests consistently praise the attentive and personalized service, such as staff anticipating needs and going the extra mile, along with the spacious all-suite design, impressive outdoor pool, and overall quality dining experiences. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (9%) but specific: Some guests have experienced inconsistent service quality, citing issues like inflexible late checkout, breakfast service mistakes, and a cramped, mediocre afternoon tea setting. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 35 / 100 to 47-57 / 100 through keyword-led content, KOC proof, and stronger brand association.