Holiday Inn Express Singapore Clarke Quay
Rednote Search Visibility Audit
Audit period: July 2026
Singapore, Singapore
daisy.clubDaisy Visibility Index
Emerging presence
Visibility is currently in the emerging presence band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Holiday Inn Express Singapore Clarke Quay holds 3.7% blended non-branded search visibility, ranking #3; the current leader Marina Bay Sands holds 4.3%.
- Branded search visibility is 68%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 74%; the clearest next lever is make branded search more consistent.
Score Drivers
Share of Voice
3.7%
Ranks #3 blended and #7 broad across selected non-branded keyword runs.
Branded Search
68%
27/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
74%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
0.6%
Marina Bay Sands leads at 4.3%, ahead by 0.6%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 0.6%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Marina Bay Sands | 4.3% |
| 2 | Fairmont Singapore | 3.7% |
| 3 | Holiday Inn Express Singapore Clarke Quay | 3.7% |
| 4 | The Ritz-Carlton, Millenia Singapore | 3.7% |
| 5 | Conrad Singapore Orchard | 3.1% |
| 6 | Grand Mercure Singapore Roxy | 3.1% |
| 7 | Conrad Centennial Singapore | 2.5% |
| 8 | Ji Hotel Orchard Singapore | 2.5% |
| 9 | Mercure ICON Singapore City Centre | 2.5% |
| 10 | The Fullerton Hotel Singapore | 2.5% |
| Other | 68.7% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Marina Bay Sands | 6.7% |
| 2 | Mercure ICON Singapore City Centre | 6.7% |
| 3 | Wyndham Singapore | 6.7% |
| 4 | Grand Mercure Singapore Roxy | 5% |
| 5 | Holiday Inn Express Singapore Clarke Quay | 5% |
| 6 | KINN Habitat | 5% |
| 7 | Carlton Hotel Singapore | 3.3% |
| 8 | Grand Park City Hall | 3.3% |
| 9 | Ji Hotel Orchard Singapore | 3.3% |
| 10 | 21 Carpenter Singapore | 1.7% |
| Other | 53.3% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Fairmont Singapore | 5.8% |
| 2 | The Ritz-Carlton, Millenia Singapore | 4.9% |
| 3 | Conrad Centennial Singapore | 3.9% |
| 4 | Conrad Singapore Orchard | 3.9% |
| 5 | The Fullerton Hotel Singapore | 3.9% |
| 6 | Four Seasons Hotel Singapore | 2.9% |
| 7 | Holiday Inn Express Singapore Clarke Quay | 2.9% |
| 8 | Mandarin Oriental, Singapore | 2.9% |
| 9 | Marina Bay Sands | 2.9% |
| 10 | W Singapore - Sentosa Cove | 2.9% |
| Other | 63.1% |
Branded Search & Brand Control
Branded Search
Holiday Inn Express Singapore Clarke Quay appears in 27/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Make branded search more consistent
Holiday Inn Express Singapore Clarke Quay appears in 27/40 branded-search posts (68%). Add official-page and KOC content that repeats the full hotel name, location, and distinct proof points so branded queries reliably surface the property.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: The hotel boasts an unbeatable location within walking distance of Clarke Quay MRT, major attractions, and dining spots, complemented by a popular rooftop infinity pool and complimentary breakfast that many guests appreciate. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (11%) but specific: Some guests find the price high for the room size and facilities, and the breakfast can feel too Western or bland, with occasional complaints about fixtures like the hairdryer. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 61 / 100 to 73-83 / 100 through keyword-led content, KOC proof, and stronger brand association.