Hotel Majapahit Surabaya - MGallery Collection
Rednote Search Visibility Audit
Audit period: September 2026
Surabaya, Indonesia
daisy.clubDaisy Visibility Index
Growing authority
Visibility is currently in the growing authority band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Hotel Majapahit Surabaya - MGallery Collection holds 28.9% blended non-branded search visibility, ranking #1; the current leader Hotel Majapahit Surabaya - MGallery Collection holds 28.9%.
- Branded search visibility is 100%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 93%; the clearest next lever is launch an owned rednote presence.
Score Drivers
Share of Voice
28.9%
Ranks #1 blended and #1 broad across selected non-branded keyword runs.
Branded Search
100%
40/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
93%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
0%
Hotel Majapahit Surabaya - MGallery Collection leads at 28.9%, ahead by 0%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 0%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Hotel Majapahit Surabaya - MGallery Collection | 28.9% |
| 2 | Platinum Hotel Tunjungan Surabaya | 5.1% |
| 3 | JW Marriott Hotel Surabaya | 4.1% |
| 4 | Aloft Surabaya Pakuwon City | 3.6% |
| 5 | DoubleTree By Hilton Surabaya | 3.6% |
| 6 | Four Points By Sheraton Surabaya, Tunjungan Plaza | 3.6% |
| 7 | Artha Cottages | 3% |
| 8 | Ascott Waterplace Surabaya | 2.5% |
| 9 | Grand Whiz Hotel Praxis Surabaya | 2.5% |
| 10 | Plataran Bromo Resort & Venue | 2.5% |
| Other | 40.6% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Hotel Majapahit Surabaya - MGallery Collection | 43.6% |
| 2 | DoubleTree By Hilton Surabaya | 6.4% |
| 3 | Four Points By Sheraton Surabaya, Tunjungan Plaza | 6.4% |
| 4 | Platinum Hotel Tunjungan Surabaya | 6.4% |
| 5 | Aloft Surabaya Pakuwon City | 3.8% |
| 6 | JW Marriott Hotel Surabaya | 3.8% |
| 7 | Ascott Waterplace Surabaya | 2.6% |
| 8 | Grand Whiz Hotel Praxis Surabaya | 2.6% |
| 9 | Raffles Singapore | 2.6% |
| 10 | Sheraton Surabaya Hotel & Towers | 2.6% |
| Other | 19.2% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Hotel Majapahit Surabaya - MGallery Collection | 19.3% |
| 2 | Artha Cottages | 5% |
| 3 | JW Marriott Hotel Surabaya | 4.2% |
| 4 | Plataran Bromo Resort & Venue | 4.2% |
| 5 | Platinum Hotel Tunjungan Surabaya | 4.2% |
| 6 | Aloft Surabaya Pakuwon City | 3.4% |
| 7 | Baobab Safari Resort | 3.4% |
| 8 | Ascott Waterplace Surabaya | 2.5% |
| 9 | Cemara Indah Hotel Bromo | 2.5% |
| 10 | Daluman Villas | 2.5% |
| Other | 48.7% |
Branded Search & Brand Control
Branded Search
Hotel Majapahit Surabaya - MGallery Collection appears in 40/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: Guests consistently praise the hotel's historic colonial architecture and gardens, calling it a beautiful and atmospheric property that offers excellent value for money given its central location near shopping and dining. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (8%) but specific: Several guests report issues with damp bedding and musty odors, and one detailed a poor spa experience with unhygienic linens and unresponsive follow-up from staff, suggesting inconsistent service and maintenance standards. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 79 / 100 to 91-100 / 100 through keyword-led content, KOC proof, and stronger brand association.