Kata Rocks
Rednote Search Visibility Audit
Audit period: July 2026
Phuket, Thailand
daisy.clubDaisy Visibility Index
Emerging presence
Visibility is currently in the emerging presence band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Kata Rocks holds 2.1% blended non-branded search visibility, ranking #7; the current leader Katathani Phuket Beach Resort holds 6.4%.
- Branded search visibility is 78%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 77%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
2.1%
Ranks #7 blended and - broad across selected non-branded keyword runs.
Branded Search
78%
31/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
77%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
4.3%
Katathani Phuket Beach Resort leads at 6.4%, ahead by 4.3%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 4.3%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Katathani Phuket Beach Resort | 6.4% |
| 2 | The Shore At Katathani | 3.6% |
| 3 | Four Points By Sheraton Phuket Patong Beach Resort | 2.9% |
| 4 | The Racha | 2.9% |
| 5 | Anona Sunset Boutique | 2.1% |
| 6 | Avista Grande Phuket Karon - MGallery | 2.1% |
| 7 | Kata Rocks | 2.1% |
| 8 | The SIS Kata Resort | 2.1% |
| 9 | Anantara Mai Khao Phuket Villas | 1.4% |
| 10 | Baan Karonburi Resort | 1.4% |
| Other | 72.9% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Katathani Phuket Beach Resort | 5.6% |
| 2 | Four Points By Sheraton Phuket Patong Beach Resort | 4.4% |
| 3 | Kata Rocks | 3.3% |
| 4 | The Shore At Katathani | 3.3% |
| 5 | The SIS Kata Resort | 3.3% |
| 6 | Avista Grande Phuket Karon - MGallery | 2.2% |
| 7 | Baan Karonburi Resort | 2.2% |
| 8 | Beyond Resort Patong | 2.2% |
| 9 | Chanalai Garden Resort | 2.2% |
| 10 | Holiday Inn Resort Phuket | 2.2% |
| Other | 68.9% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Katathani Phuket Beach Resort | 8% |
| 2 | The Racha | 8% |
| 3 | Anantara Mai Khao Phuket Villas | 4% |
| 4 | Anona Sunset Boutique | 4% |
| 5 | Ban Raya Diving Hotel | 4% |
| 6 | Rayaburi Resort | 4% |
| 7 | Renaissance Phuket Resort & Spa | 4% |
| 8 | The Shore At Katathani | 4% |
| 9 | Anantara Layan Phuket Resort | 2% |
| 10 | Avista Grande Phuket Karon - MGallery | 2% |
| Other | 56% |
Branded Search & Brand Control
Branded Search
Kata Rocks appears in 31/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
Kata Rocks ranks - in broad search with 0% SOV, while Katathani Phuket Beach Resort leads at 8%. Build broad discovery content that connects the property to category-level searches before users search by name.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: The hotel boasts stunning sunset views and private infinity pools, offering a romantic and highly photogenic setting. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (17%) but specific: Many guests find the rooms overpriced and poorly maintained, with issues like uncomfortable showers and small beds detracting from the experience. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 42 / 100 to 54-64 / 100 through keyword-led content, KOC proof, and stronger brand association.