Local Way Tours
Rednote Search Visibility Audit
Audit period: July 2026
Melbourne, Australia
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Local Way Tours holds 0% blended non-branded search visibility, ranking -; the current leader Quokka Travel holds 13%.
- Branded search visibility is 8%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 67%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
0%
Ranks - blended and - broad across selected non-branded keyword runs.
Branded Search
8%
3/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
67%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
13%
Quokka Travel leads at 13%, ahead by 13%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 13%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Quokka Travel | 13% |
| 2 | Hong Sheng Fleet | 8.7% |
| 3 | Australia Fun Travel | 4.3% |
| 4 | Explore Australia | 4.3% |
| 5 | EzyTour | 4.3% |
| 6 | Fengxing Travel | 4.3% |
| 7 | Go Boat | 4.3% |
| 8 | Go West Tours | 4.3% |
| 9 | How To Play In Melbourne | 4.3% |
| 10 | Huangbaoche Travel | 4.3% |
| Other | 43.5% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Australia Fun Travel | 11.1% |
| 2 | Hong Sheng Fleet | 11.1% |
| 3 | Maru Koala & Animal Park | 11.1% |
| 4 | Melbourne Chinese Female Guide | 11.1% |
| 5 | Penguin Parade | 11.1% |
| 6 | Puffing Billy Railway | 11.1% |
| 7 | Quokka Travel | 11.1% |
| 8 | Steven Zhu | 11.1% |
| 9 | Uncle Charlie Travel | 11.1% |
| Other | 0% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Quokka Travel | 14.3% |
| 2 | Explore Australia | 7.1% |
| 3 | EzyTour | 7.1% |
| 4 | Fengxing Travel | 7.1% |
| 5 | Go Boat | 7.1% |
| 6 | Go West Tours | 7.1% |
| 7 | Hong Sheng Fleet | 7.1% |
| 8 | How To Play In Melbourne | 7.1% |
| 9 | Huangbaoche Travel | 7.1% |
| 10 | Pangaroo Travel | 7.1% |
| Other | 21.4% |
Branded Search & Brand Control
Branded Search
Local Way Tours appears in 3/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
Local Way Tours ranks - in broad search with 0% SOV, while Quokka Travel leads at 14.3%. Build broad discovery content that connects the property to category-level searches before users search by name.
Make branded search more consistent
Local Way Tours appears in 3/40 branded-search posts (8%). Add official-page and KOC content that repeats the full hotel name, location, and distinct proof points so branded queries reliably surface the property.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: Guides are praised for being friendly and helpful, offering photography and commentary, and the small-group format makes for a relaxed and scenic experience. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address negative sentiment themes
Negative sentiment is 33%. Review the underlying posts, identify the repeated complaint pattern, and publish corrective content that answers it directly.
Near-term goal: move from 6 / 100 to 18-28 / 100 through keyword-led content, KOC proof, and stronger brand association.