New World Phu Quoc Resort
Rednote Search Visibility Audit
Audit period: June 2026
Phu Quoc, Vietnam
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- New World Phu Quoc Resort holds 1.6% blended non-branded search visibility, ranking #18; the current leader Regent Phu Quoc holds 11.9%.
- Branded search visibility is 63%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 74%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
1.6%
Ranks #18 blended and - broad across selected non-branded keyword runs.
Branded Search
63%
25/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
74%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
10.3%
Regent Phu Quoc leads at 11.9%, ahead by 10.3%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 10.3%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Regent Phu Quoc | 11.9% |
| 2 | JW Marriott Phu Quoc Emerald Bay Resort & Spa | 7.1% |
| 3 | Ocean Bay Resort & Spa Phu Quoc | 5.6% |
| 4 | InterContinental Phu Quoc Long Beach Resort | 4% |
| 5 | Sailing Club Signature Resort Phu Quoc | 4% |
| 6 | Dusit Princess Moonrise Beach Resort Phu Quoc | 3.2% |
| 7 | Hilton Phu Quoc Resort | 3.2% |
| 8 | Nadine Resort Phu Quoc | 3.2% |
| 9 | Narcissus Hotel Phu Quoc | 3.2% |
| 10 | Premier Village Phu Quoc Resort Managed By Accor | 3.2% |
| Other | 51.6% | |
| 18 | New World Phu Quoc Resort | 1.6% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Regent Phu Quoc | 14.1% |
| 2 | JW Marriott Phu Quoc Emerald Bay Resort & Spa | 7.8% |
| 3 | InterContinental Phu Quoc Long Beach Resort | 4.7% |
| 4 | Premier Village Phu Quoc Resort Managed By Accor | 4.7% |
| 5 | Hilton Phu Quoc Resort | 3.1% |
| 6 | La Festa Phu Quoc, Curio Collection By Hilton | 3.1% |
| 7 | New World Phu Quoc Resort | 3.1% |
| 8 | Sailing Club Signature Resort Phu Quoc | 3.1% |
| 9 | Sakurakyo Hotel & Spa Phu Quoc | 3.1% |
| 10 | Sheraton Phu Quoc Long Beach Resort | 3.1% |
| Other | 50% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Ocean Bay Resort & Spa Phu Quoc | 9.7% |
| 2 | Regent Phu Quoc | 9.7% |
| 3 | JW Marriott Phu Quoc Emerald Bay Resort & Spa | 6.5% |
| 4 | Dusit Princess Moonrise Beach Resort Phu Quoc | 4.8% |
| 5 | Nadine Resort Phu Quoc | 4.8% |
| 6 | Narcissus Hotel Phu Quoc | 4.8% |
| 7 | Sailing Club Signature Resort Phu Quoc | 4.8% |
| 8 | Seashells Phu Quoc Hotel & Spa | 4.8% |
| 9 | Crowne Plaza Phu Quoc Starbay | 3.2% |
| 10 | Famiana Resort | 3.2% |
| Other | 43.5% |
Branded Search & Brand Control
Branded Search
New World Phu Quoc Resort appears in 25/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
New World Phu Quoc Resort ranks - in broad search with 0% SOV, while Ocean Bay Resort & Spa Phu Quoc leads at 9.7%. Build broad discovery content that connects the property to category-level searches before users search by name.
Make branded search more consistent
New World Phu Quoc Resort appears in 25/40 branded-search posts (63%). Add official-page and KOC content that repeats the full hotel name, location, and distinct proof points so branded queries reliably surface the property.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: The resort is highly recommended for families, featuring spacious private-pool villas, a complimentary water park and beach activities, and a prime location on a stunning white-sand beach shared with JW Marriott. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (9%) but specific: Some guests find the rooms cramped with uncomfortable beds, and report rigid service such as refusal to provide a spare key when locked out, resulting in poor sleep and an overnight stay in a public lounge. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 31 / 100 to 43-53 / 100 through keyword-led content, KOC proof, and stronger brand association.