Raffles Singapore
Rednote Search Visibility Audit
Audit period: October 2026
Singapore, Singapore
daisy.clubDaisy Visibility Index
Growing authority
Visibility is currently in the growing authority band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Raffles Singapore holds 15% blended non-branded search visibility, ranking #1; the current leader Raffles Singapore holds 15%.
- Branded search visibility is 80%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 88%; the clearest next lever is launch an owned rednote presence.
Score Drivers
Share of Voice
15%
Ranks #1 blended and #1 broad across selected non-branded keyword runs.
Branded Search
80%
32/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
88%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
0%
Raffles Singapore leads at 15%, ahead by 0%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 0%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Raffles Singapore | 15% |
| 2 | Marina Bay Sands Singapore | 6% |
| 3 | Swissôtel The Stamford Singapore | 5.3% |
| 4 | The Ritz-Carlton, Millenia Singapore | 5.3% |
| 5 | Fairmont Singapore | 4.5% |
| 6 | Grand Park City Hall | 4.5% |
| 7 | The St. Regis Singapore | 3.8% |
| 8 | Capella Singapore | 3% |
| 9 | Mercure ICON Singapore City Centre | 3% |
| 10 | Wyndham Singapore Hotel | 3% |
| Other | 46.6% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Raffles Singapore | 14.9% |
| 2 | Grand Park City Hall | 7.5% |
| 3 | Swissôtel The Stamford Singapore | 7.5% |
| 4 | Fairmont Singapore | 6% |
| 5 | Marina Bay Sands Singapore | 6% |
| 6 | Mercure ICON Singapore City Centre | 6% |
| 7 | PARKROYAL COLLECTION Pickering, Singapore | 4.5% |
| 8 | Wyndham Singapore Hotel | 4.5% |
| 9 | Carlton Hotel Singapore | 3% |
| 10 | The Capitol Kempinski Hotel Singapore | 3% |
| Other | 37.3% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Raffles Singapore | 15.2% |
| 2 | The Ritz-Carlton, Millenia Singapore | 7.6% |
| 3 | Marina Bay Sands Singapore | 6.1% |
| 4 | The St. Regis Singapore | 6.1% |
| 5 | Capella Singapore | 4.5% |
| 6 | Hotel Waterloo Singapore - Handwritten Collection | 4.5% |
| 7 | Fairmont Singapore | 3% |
| 8 | Frasers House, A Luxury Collection Hotel, Singapore | 3% |
| 9 | Grand Hyatt Singapore | 3% |
| 10 | M Hotel Singapore City Centre | 3% |
| Other | 43.9% |
Branded Search & Brand Control
Branded Search
Raffles Singapore appears in 32/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: The hotel is widely praised for its historic colonial architecture, lush tropical gardens, and photogenic corners, with many guests describing it as a unique and elegant experience that blends old-world charm with modern comfort and attentive service. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Near-term goal: move from 73 / 100 to 85-95 / 100 through keyword-led content, KOC proof, and stronger brand association.