Snowhotel Kirkenes
Rednote Search Visibility Audit
Audit period: July 2026
KIrkenes, Finland
daisy.clubDaisy Visibility Index
Emerging presence
Visibility is currently in the emerging presence band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Snowhotel Kirkenes holds 31.1% blended non-branded search visibility, ranking #1; the current leader Snowhotel Kirkenes holds 31.1%.
- Branded search visibility is 63%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 70%; the clearest next lever is make branded search more consistent.
Score Drivers
Share of Voice
31.1%
Ranks #1 blended and #1 broad across selected non-branded keyword runs.
Branded Search
63%
25/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
70%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
0%
Snowhotel Kirkenes leads at 31.1%, ahead by 0%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 0%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Snowhotel Kirkenes | 31.1% |
| 2 | Scandic Kirkenes | 8.3% |
| 3 | Thon Hotel Kirkenes | 4.5% |
| 4 | Icehotel | 3.8% |
| 5 | Kakslauttanen Arctic Resort | 3% |
| 6 | Manshausen Island Resort | 3% |
| 7 | Arctic SnowHotel & Glass Igloos | 1.5% |
| 8 | Lapland Village | 1.5% |
| 9 | Sorrisniva Igloo Hotel | 1.5% |
| 10 | X Hotel | 1.5% |
| Other | 40.2% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Snowhotel Kirkenes | 39.2% |
| 2 | Icehotel | 5.4% |
| 3 | Scandic Kirkenes | 5.4% |
| 4 | Thon Hotel Kirkenes | 4.1% |
| 5 | Kakslauttanen Arctic Resort | 2.7% |
| 6 | Lapland Village | 2.7% |
| 7 | Sorrisniva Igloo Hotel | 2.7% |
| 8 | 郝力克 Hotel | 2.7% |
| 9 | Arctic SnowHotel & Glass Igloos | 1.4% |
| 10 | Arctic Treehouse | 1.4% |
| Other | 32.4% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Snowhotel Kirkenes | 20.7% |
| 2 | Scandic Kirkenes | 12.1% |
| 3 | Manshausen Island Resort | 6.9% |
| 4 | Thon Hotel Kirkenes | 5.2% |
| 5 | Kakslauttanen Arctic Resort | 3.4% |
| 6 | X Hotel | 3.4% |
| 7 | AERA Panorama Glass Lodge | 1.7% |
| 8 | Arctic Ocean View Hotel | 1.7% |
| 9 | Arctic SnowHotel & Glass Igloos | 1.7% |
| 10 | Aurora Queen Resort | 1.7% |
| Other | 41.4% |
Branded Search & Brand Control
Branded Search
Snowhotel Kirkenes appears in 25/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Make branded search more consistent
Snowhotel Kirkenes appears in 25/40 branded-search posts (63%). Add official-page and KOC content that repeats the full hotel name, location, and distinct proof points so branded queries reliably surface the property.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: Guests love the unique King Crab Safari and the magical Arctic experiences, including husky interactions and northern lights, making it a bucket-list destination. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (22%) but specific: The ice rooms are often too cold and lack privacy, with inconvenient facilities; off-season visits may find limited activities and poor conditions. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 64 / 100 to 76-86 / 100 through keyword-led content, KOC proof, and stronger brand association.