The Baxter Inn
Rednote Search Visibility Audit
Audit period: August 2026
Sydney, Australia
daisy.clubDaisy Visibility Index
Growing authority
Visibility is currently in the growing authority band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- The Baxter Inn holds 22.5% blended non-branded search visibility, ranking #1; the current leader The Baxter Inn holds 22.5%.
- Branded search visibility is 88%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 89%; the clearest next lever is launch an owned rednote presence.
Score Drivers
Share of Voice
22.5%
Ranks #1 blended and #1 broad across selected non-branded keyword runs.
Branded Search
88%
35/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
89%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
0%
The Baxter Inn leads at 22.5%, ahead by 0%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 0%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | The Baxter Inn | 22.5% |
| 2 | Bar Planet | 2.9% |
| 3 | Maybe Sammy | 2.9% |
| 4 | Old mate's Place | 2.9% |
| 5 | Aster | 2.2% |
| 6 | Cantina OK! | 2.2% |
| 7 | Old Love | 2.2% |
| 8 | Alcotraz | 1.4% |
| 9 | Banchō Bar | 1.4% |
| 10 | Bar Herbs | 1.4% |
| Other | 58% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | The Baxter Inn | 29.3% |
| 2 | Maybe Sammy | 3.7% |
| 3 | Banchō Bar | 2.4% |
| 4 | Kahii | 2.4% |
| 5 | Marble Bar | 2.4% |
| 6 | Ni Hao Bar & Dining | 2.4% |
| 7 | Old Love | 2.4% |
| 8 | Old mate's Place | 2.4% |
| 9 | The Caterpillar Club | 2.4% |
| 10 | 78° Pastr(e)y | 1.2% |
| Other | 48.8% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | The Baxter Inn | 12.5% |
| 2 | Bar Planet | 7.1% |
| 3 | Alcotraz | 3.6% |
| 4 | Aster | 3.6% |
| 5 | Cantina OK! | 3.6% |
| 6 | Jacoby's Tiki Bar | 3.6% |
| 7 | Old mate's Place | 3.6% |
| 8 | Shady Pines Saloon | 3.6% |
| 9 | Apollonia | 1.8% |
| 10 | Bar 83 At Sydney Tower | 1.8% |
| Other | 55.4% |
Branded Search & Brand Control
Branded Search
The Baxter Inn appears in 35/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: The Baxter Inn is widely praised as a top-tier whisky bar with a unique hidden speakeasy atmosphere, an impressive wall of hundreds of whiskies, and standout signature drinks like the Apple Whisky, which is loved for its smooth, fruity flavor. The staff are noted for their professionalism and friendly service, and the free pretzel snacks add to the welcoming vibe. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (6%) but specific: Some cocktail quality is inconsistent, with drinks like the Red Death and Piña Colada receiving criticism for artificial flavors or poor balance, and the bar's darkness and noise level can be overwhelming for some visitors. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 75 / 100 to 87-97 / 100 through keyword-led content, KOC proof, and stronger brand association.