The Kee Resort & Spa
Rednote Search Visibility Audit
Audit period: August 2026
Phuket, Thailand
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- The Kee Resort & Spa holds 0% blended non-branded search visibility, ranking -; the current leader Katathani Phuket Beach Resort holds 6%.
- Branded Search Visibility is 60%, while Brand Control is 54.2%, indicating how much branded-search visibility comes from owned sources.
- Positive sentiment is 86%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
0%
Ranks - blended and - broad across selected non-branded keyword runs.
Branded Search
60%
24/40 branded-search posts mention the selected brand.
Brand Control
54%
13/24 qualifying branded-search posts are brand-owned from The Kee Resort & Spa.
Sentiment
86%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
6%
Katathani Phuket Beach Resort leads at 6%, ahead by 6%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 6%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Katathani Phuket Beach Resort | 6% |
| 2 | Courtyard By Marriott Phuket Patong Beach | 5% |
| 3 | The Shore At Katathani | 5% |
| 4 | Andaman Embrace Patong | 4% |
| 5 | Eden Resort & Villas Phuket Patong | 3% |
| 6 | M Social Hotel Phuket | 3% |
| 7 | Malisa Villa Suites | 3% |
| 8 | Sala Phuket Mai Khao Beach Resort | 3% |
| 9 | The Racha | 3% |
| 10 | Ayara Kamala Resort & Spa | 2% |
| Other | 63% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Eden Resort & Villas Phuket Patong | 10% |
| 2 | M Social Hotel Phuket | 10% |
| 3 | Andaman Embrace Patong | 6.7% |
| 4 | Courtyard By Marriott Phuket Patong Beach | 6.7% |
| 5 | La Flora Resort Patong | 6.7% |
| 6 | The Shore At Katathani | 6.7% |
| 7 | Ayara Kamala Resort & Spa | 3.3% |
| 8 | Graceland Resort & Spa | 3.3% |
| 9 | Holiday Inn Phuket Patong Beach | 3.3% |
| 10 | Kata Miti Concept Hotel | 3.3% |
| Other | 40% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Katathani Phuket Beach Resort | 7.1% |
| 2 | Courtyard By Marriott Phuket Patong Beach | 4.3% |
| 3 | The Racha | 4.3% |
| 4 | The Shore At Katathani | 4.3% |
| 5 | Andaman Embrace Patong | 2.9% |
| 6 | Malisa Villa Suites | 2.9% |
| 7 | Rayaburi Resort | 2.9% |
| 8 | Sala Phuket Mai Khao Beach Resort | 2.9% |
| 9 | The Paradox Resort Phuket | 2.9% |
| 10 | Anantara Layan Phuket Resort | 1.4% |
| Other | 64.3% |
Branded Search & Brand Control
Branded Search
The Kee Resort & Spa appears in 24/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
13/24 branded-search posts that mention the selected brand are from The Kee Resort & Spa (54%).
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
The Kee Resort & Spa ranks - in broad search with 0% SOV, while Katathani Phuket Beach Resort leads at 7.1%. Build broad discovery content that connects the property to category-level searches before users search by name.
Make branded search more consistent
The Kee Resort & Spa appears in 24/40 branded-search posts (60%). Add official-page and KOC content that repeats the full hotel name, location, and distinct proof points so branded queries reliably surface the property.
Turn positive sentiment into proof
Users already respond positively to: The hotel is praised for its prime location in the heart of Patong Beach, close to shopping, dining, and nightlife, with easy access to the beach. Guests highlight the rooftop bar's stunning sea views and sunsets, the fun pool parties, and the overall good value for money, especially when booked early. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Near-term goal: move from 37 / 100 to 49-59 / 100 through keyword-led content, KOC proof, and stronger brand association.