The PuLi Hotel And Spa
Rednote Search Visibility Audit
Audit period: August 2026
Shanghai, China
daisy.clubDaisy Visibility Index
Emerging presence
Visibility is currently in the emerging presence band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- The PuLi Hotel And Spa holds 4.4% blended non-branded search visibility, ranking #3; the current leader W Shanghai - The Bund holds 7.8%.
- Branded Search Visibility is 100%, while Brand Control is 2.5%, indicating how much branded-search visibility comes from owned sources.
- Positive sentiment is 79%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
4.4%
Ranks #3 blended and - broad across selected non-branded keyword runs.
Branded Search
100%
40/40 branded-search posts mention the selected brand.
Brand Control
3%
1/40 qualifying branded-search posts are brand-owned from The PuLi Hotel And Spa.
Sentiment
79%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
3.4%
W Shanghai - The Bund leads at 7.8%, ahead by 3.4%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 3.4%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | W Shanghai - The Bund | 7.8% |
| 2 | The Peninsula Shanghai | 4.4% |
| 3 | The PuLi Hotel And Spa | 4.4% |
| 4 | Kimpton Qiantan Shanghai | 3.3% |
| 5 | Shanghai EDITION | 3.3% |
| 6 | Yunhe Yebo Hotel (Shanghai Wild Animal Park) | 3.3% |
| 7 | 上海新虹桥中心舍丽雅 Hotel | 3.3% |
| 8 | Campanile Hotel Shanghai Jing'an Temple | 2.2% |
| 9 | Hanting Hotel Shanghai Fengxian Kangquan Road | 2.2% |
| 10 | Hyatt On The Bund | 2.2% |
| Other | 63.3% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | The PuLi Hotel And Spa | 10% |
| 2 | Campanile Hotel Shanghai Jing'an Temple | 5% |
| 3 | Hanting Hotel Shanghai Fengxian Kangquan Road | 5% |
| 4 | The St. Regis Shanghai Jingan | 5% |
| 5 | W Shanghai - The Bund | 5% |
| 6 | Atour Hotel | 2.5% |
| 7 | Atour X Hotel Shanghai Jing'an Temple | 2.5% |
| 8 | Hanting Hotel | 2.5% |
| 9 | Hilton Shanghai Zhangjiang Science City Hotel | 2.5% |
| 10 | Hotel Near Jiangsu Road | 2.5% |
| Other | 57.5% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | W Shanghai - The Bund | 10% |
| 2 | The Peninsula Shanghai | 8% |
| 3 | Kimpton Qiantan Shanghai | 6% |
| 4 | Yunhe Yebo Hotel (Shanghai Wild Animal Park) | 6% |
| 5 | Hyatt On The Bund | 4% |
| 6 | Shanghai EDITION | 4% |
| 7 | The Middle House | 4% |
| 8 | 上海新虹桥中心舍丽雅 Hotel | 4% |
| 9 | Bulgari Hotel Shanghai | 2% |
| 10 | Citadines Shanghai Changshou Road | 2% |
| Other | 50% |
Branded Search & Brand Control
Branded Search
The PuLi Hotel And Spa appears in 40/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
1/40 branded-search posts that mention the selected brand are from The PuLi Hotel And Spa (3%).
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
The PuLi Hotel And Spa ranks - in broad search with 0% SOV, while W Shanghai - The Bund leads at 10%. Build broad discovery content that connects the property to category-level searches before users search by name.
Increase brand-owned control
Only 2.5% of qualifying branded-search results come from the selected brand-owned account. Publish more official posts that answer common search intent and point users back to owned booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: The hotel is widely praised for its timeless Jaya Ibrahim design, serene 'urban oasis' atmosphere, and prime location near Jing'an Temple, with many guests highlighting its photogenic spaces, attentive service, and excellent dining options beyond breakfast. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (5%) but specific: Breakfast quality is frequently criticized as poor, and some guests report small room sizes, uncomfortable beds, ineffective heating, and occasional service lapses, including a reported incident of discriminatory behavior by a concierge manager. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 60 / 100 to 72-82 / 100 through keyword-led content, KOC proof, and stronger brand association.