The Rich Residence Sukhumvit Nana
Rednote Search Visibility Audit
Audit period: July 2026
Bangkok, Thailand
daisy.clubDaisy Visibility Index
Emerging presence
Visibility is currently in the emerging presence band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- The Rich Residence Sukhumvit Nana holds 0% blended non-branded search visibility, ranking -; the current leader InterContinental Bangkok Sukhumvit holds 8%.
- Branded Search Visibility is 65%, while Brand Control is 92.3%, indicating how much branded-search visibility comes from owned sources.
- Positive sentiment is 100%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
0%
Ranks - blended and - broad across selected non-branded keyword runs.
Branded Search
65%
26/40 branded-search posts mention the selected brand.
Brand Control
92%
24/26 qualifying branded-search posts are brand-owned from The Rich Residence Sukhumvit Nana.
Sentiment
100%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
8%
InterContinental Bangkok Sukhumvit leads at 8%, ahead by 8%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 8%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | InterContinental Bangkok Sukhumvit | 8% |
| 2 | Rosewood Bangkok | 3.2% |
| 3 | Akara Hotel Bangkok | 2.4% |
| 4 | Bangkok Marriott Hotel Sukhumvit | 2.4% |
| 5 | Carlton Hotel Bangkok Sukhumvit | 2.4% |
| 6 | Dusit Thani Bangkok | 2.4% |
| 7 | Kimpton Maa-Lai Bangkok | 2.4% |
| 8 | Montraj Coach Sukhumvit Bangkok | 2.4% |
| 9 | W Bangkok | 2.4% |
| 10 | Waldorf Astoria Bangkok | 2.4% |
| Other | 69.6% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | InterContinental Bangkok Sukhumvit | 8.1% |
| 2 | Montraj Coach Sukhumvit Bangkok | 4.8% |
| 3 | Akara Hotel Bangkok | 3.2% |
| 4 | Arawana Express Phromphong | 3.2% |
| 5 | Arawana Residence Phromphong | 3.2% |
| 6 | Bangkok Marriott Hotel Sukhumvit | 3.2% |
| 7 | Centre Point Hotel Sukhumvit 10 | 3.2% |
| 8 | Eastin Grand Hotel Phayathai | 3.2% |
| 9 | Hotel Nikko Bangkok | 3.2% |
| 10 | Kimpton Maa-Lai Bangkok | 3.2% |
| Other | 61.3% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | InterContinental Bangkok Sukhumvit | 7.9% |
| 2 | Bangkok Diamond Apartment Hotel | 3.2% |
| 3 | Carlton Hotel Bangkok Sukhumvit | 3.2% |
| 4 | Dusit Thani Bangkok | 3.2% |
| 5 | Rosewood Bangkok | 3.2% |
| 6 | Waldorf Astoria Bangkok | 3.2% |
| 7 | Airport Hotel | 1.6% |
| 8 | Akara Hotel Bangkok | 1.6% |
| 9 | Amber Hotel Sukhumvit 85 Bangkok | 1.6% |
| 10 | Amber Inn Bangkok | 1.6% |
| Other | 69.8% |
Branded Search & Brand Control
Branded Search
The Rich Residence Sukhumvit Nana appears in 26/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
24/26 branded-search posts that mention the selected brand are from The Rich Residence Sukhumvit Nana (92%).
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
The Rich Residence Sukhumvit Nana ranks - in broad search with 0% SOV, while InterContinental Bangkok Sukhumvit leads at 7.9%. Build broad discovery content that connects the property to category-level searches before users search by name.
Make branded search more consistent
The Rich Residence Sukhumvit Nana appears in 26/40 branded-search posts (65%). Add official-page and KOC content that repeats the full hotel name, location, and distinct proof points so branded queries reliably surface the property.
Turn positive sentiment into proof
Users already respond positively to: Guests consistently praise the spacious suites with full kitchens and washing machines, the prime location just a short walk from BTS Nana and Phloen Chit, and the wide range of on-site facilities including a pool, gym, and sauna, making it a versatile choice for families, digital nomads, and leisure travelers. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Near-term goal: move from 48 / 100 to 60-70 / 100 through keyword-led content, KOC proof, and stronger brand association.