The Vagabond Club, A Tribute Portfolio Hotel, Singapore
Rednote Search Visibility Audit
Audit period: June 2026
Singapore, Singapore
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- The Vagabond Club, A Tribute Portfolio Hotel, Singapore holds 1.5% blended non-branded search visibility, ranking #28; the current leader Fairmont Singapore holds 4.4%.
- Branded search visibility is 33%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 58%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
1.5%
Ranks #28 blended and - broad across selected non-branded keyword runs.
Branded Search
33%
13/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
58%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
2.9%
Fairmont Singapore leads at 4.4%, ahead by 2.9%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 2.9%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Fairmont Singapore | 4.4% |
| 2 | Pan Pacific Serviced Suites Orchard | 4.4% |
| 3 | Raffles Hotel Singapore | 4.4% |
| 4 | Marina Bay Sands | 2.9% |
| 5 | Shangri-La's Rasa Sentosa Resort & Spa, Singapore | 2.9% |
| 6 | Andaz Singapore | 2.2% |
| 7 | Four Seasons Hotel Singapore | 2.2% |
| 8 | Hotel Waterloo Singapore | 2.2% |
| 9 | InterContinental Singapore | 2.2% |
| 10 | Ji Hotel Orchard Singapore | 2.2% |
| Other | 69.9% | |
| 28 | The Vagabond Club, A Tribute Portfolio Hotel, Singapore | 1.5% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Raffles Hotel Singapore | 5.1% |
| 2 | Andaz Singapore | 3.8% |
| 3 | Fairmont Singapore | 3.8% |
| 4 | Marina Bay Sands | 3.8% |
| 5 | Pan Pacific Serviced Suites Orchard | 3.8% |
| 6 | Shangri-La's Rasa Sentosa Resort & Spa, Singapore | 3.8% |
| 7 | The Singapore EDITION | 3.8% |
| 8 | Conrad Singapore Orchard | 2.6% |
| 9 | Four Seasons Hotel Singapore | 2.6% |
| 10 | Hotel Mi Rochor | 2.6% |
| Other | 64.1% | |
| 17 | The Vagabond Club, A Tribute Portfolio Hotel, Singapore | 2.6% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Fairmont Singapore | 5.2% |
| 2 | Hotel Waterloo Singapore | 5.2% |
| 3 | Pan Pacific Serviced Suites Orchard | 5.2% |
| 4 | Artyzen Singapore | 3.4% |
| 5 | Raffles Hotel Singapore | 3.4% |
| 6 | ST Signature Tanjong Pagar | 3.4% |
| 7 | Straits Heritage Hostel | 3.4% |
| 8 | The Outpost Hotel Sentosa | 3.4% |
| 9 | Aloft Hotel Singapore | 1.7% |
| 10 | BEAT.Sports Hostel | 1.7% |
| Other | 63.8% |
Branded Search & Brand Control
Branded Search
The Vagabond Club, A Tribute Portfolio Hotel, Singapore appears in 13/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
The Vagabond Club, A Tribute Portfolio Hotel, Singapore ranks - in broad search with 0% SOV, while Fairmont Singapore leads at 5.2%. Build broad discovery content that connects the property to category-level searches before users search by name.
Make branded search more consistent
The Vagabond Club, A Tribute Portfolio Hotel, Singapore appears in 13/40 branded-search posts (33%). Add official-page and KOC content that repeats the full hotel name, location, and distinct proof points so branded queries reliably surface the property.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Address recurring trust concerns
Negative feedback is lower-volume (17%) but specific: Rooms are extremely small with cramped bathrooms, and some guests find the eccentric decor, dim lighting, and the surrounding area's nightlife off-putting, while breakfast portions may be insufficient. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 28 / 100 to 40-50 / 100 through keyword-led content, KOC proof, and stronger brand association.