Troll Expeditions
Rednote Search Visibility Audit
Audit period: July 2026
Reykjavik, Iceland
daisy.clubDaisy Visibility Index
Growing authority
Visibility is currently in the growing authority band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Troll Expeditions holds 24.6% blended non-branded search visibility, ranking #1; the current leader Troll Expeditions holds 24.6%.
- Branded search visibility is 88%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 71%; the clearest next lever is launch an owned rednote presence.
Score Drivers
Share of Voice
24.6%
Ranks #1 blended and #2 broad across selected non-branded keyword runs.
Branded Search
88%
35/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
71%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
0%
Troll Expeditions leads at 24.6%, ahead by 0%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 0%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Troll Expeditions | 24.6% |
| 2 | BusTravel Iceland | 23.7% |
| 3 | Arctic Adventures | 14% |
| 4 | Nice Travel | 8.8% |
| 5 | Magic Iceland Travel | 5.3% |
| 6 | Special Tours | 2.6% |
| 7 | Blue Iceland | 1.8% |
| 8 | 小林 | 1.8% |
| 9 | 引力岛 | 1.8% |
| 10 | AA Travel Agency | 0.9% |
| Other | 14.9% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Troll Expeditions | 31.6% |
| 2 | BusTravel Iceland | 26.3% |
| 3 | Arctic Adventures | 14% |
| 4 | Nice Travel | 8.8% |
| 5 | Magic Iceland Travel | 5.3% |
| 6 | AA Travel Agency | 1.8% |
| 7 | Blue Iceland | 1.8% |
| 8 | Ctrip | 1.8% |
| 9 | Glacier Adventure | 1.8% |
| 10 | HO | 1.8% |
| Other | 5.3% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | BusTravel Iceland | 21.1% |
| 2 | Troll Expeditions | 17.5% |
| 3 | Arctic Adventures | 14% |
| 4 | Nice Travel | 8.8% |
| 5 | Magic Iceland Travel | 5.3% |
| 6 | Special Tours | 5.3% |
| 7 | 小林 | 3.5% |
| 8 | 引力岛 | 3.5% |
| 9 | Blue Iceland | 1.8% |
| 10 | Elfhus | 1.8% |
| Other | 17.5% |
Branded Search & Brand Control
Branded Search
Troll Expeditions appears in 35/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: Troll Expeditions is widely praised for offering professional, fun, and caring guides who enhance the experience with expert knowledge, hidden stops, and genuine hospitality, making their small-group adventure tours a highly recommended way to see Iceland's highlights. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (6%) but specific: Several travelers reported issues with customer service and tour shortcomings, including a highly publicized incident involving a guide accused of racist remarks and dismissive behavior, along with complaints about unpleasant equipment odors, missed key sites due to bad weather, and uncomfortable, cramped minibus seating. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 73 / 100 to 85-95 / 100 through keyword-led content, KOC proof, and stronger brand association.