Voco Kuching
Rednote Search Visibility Audit
Audit period: July 2026
Kuching, Malaysia
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Voco Kuching holds 0% blended non-branded search visibility, ranking -; the current leader Sheraton Kuching Hotel holds 11.3%.
- Branded search visibility is 60%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 70%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
0%
Ranks - blended and - broad across selected non-branded keyword runs.
Branded Search
60%
24/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
70%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
11.3%
Sheraton Kuching Hotel leads at 11.3%, ahead by 11.3%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 11.3%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Sheraton Kuching Hotel | 11.3% |
| 2 | Pullman Kuching | 10% |
| 3 | Theatre Hotel Kuching | 7.5% |
| 4 | Hilton Kuching | 6.3% |
| 5 | Amamas Boutique Hotel Kuching | 5% |
| 6 | The Waterfront Hotel Kuching | 5% |
| 7 | Vivacity Jazz Suites | 5% |
| 8 | The Culvert Hotel | 3.8% |
| 9 | Tune Hotel | 3.8% |
| 10 | Citadines Uplands Kuching | 2.5% |
| Other | 40% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Pullman Kuching | 9.1% |
| 2 | Sheraton Kuching Hotel | 9.1% |
| 3 | Amamas Boutique Hotel Kuching | 6.8% |
| 4 | Hilton Kuching | 6.8% |
| 5 | The Waterfront Hotel Kuching | 6.8% |
| 6 | Vivacity Jazz Suites | 6.8% |
| 7 | Cove 55 | 4.5% |
| 8 | Rume Hotel Kuching | 4.5% |
| 9 | CheJoy 橙喜 Milano 8 | 2.3% |
| 10 | Citadines Uplands Kuching | 2.3% |
| Other | 40.9% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Sheraton Kuching Hotel | 13.9% |
| 2 | Theatre Hotel Kuching | 13.9% |
| 3 | Pullman Kuching | 11.1% |
| 4 | Hilton Kuching | 5.6% |
| 5 | Imperial Riverbank Hotel Kuching | 5.6% |
| 6 | The Culvert Hotel | 5.6% |
| 7 | Tune Hotel | 5.6% |
| 8 | 56 Hotel Kuching | 2.8% |
| 9 | Amamas Boutique Hotel Kuching | 2.8% |
| 10 | Citadines Uplands Kuching | 2.8% |
| Other | 30.6% |
Branded Search & Brand Control
Branded Search
Voco Kuching appears in 24/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
Voco Kuching ranks - in broad search with 0% SOV, while Sheraton Kuching Hotel leads at 13.9%. Build broad discovery content that connects the property to category-level searches before users search by name.
Make branded search more consistent
Voco Kuching appears in 24/40 branded-search posts (60%). Add official-page and KOC content that repeats the full hotel name, location, and distinct proof points so branded queries reliably surface the property.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: The hotel is celebrated as a new Kuching landmark that blends international premium design with Sarawakian cultural elements, offering spacious rooms, local welcome gifts, eco-friendly practices, and facilities like an outdoor pool, restaurant, café, and grand ballroom, making it a highly anticipated staycation destination. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (9%) but specific: One guest strongly criticized the breakfast, describing it as having very limited selection and poor quality that fell far short of expectations for a five-star or IHG-branded property. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 24 / 100 to 36-46 / 100 through keyword-led content, KOC proof, and stronger brand association.