Amara Bangkok
Rednote Search Visibility Audit
Audit period: September 2026
Bangkok, Thailand
daisy.clubDaisy Visibility Index
Emerging presence
Visibility is currently in the emerging presence band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Amara Bangkok holds 2.1% blended non-branded search visibility, ranking #7; the current leader Bangkok Marriott Hotel The Surawongse holds 7.3%.
- Branded search visibility is 73%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 74%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
2.1%
Ranks #7 blended and - broad across selected non-branded keyword runs.
Branded Search
73%
29/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
74%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
5.2%
Bangkok Marriott Hotel The Surawongse leads at 7.3%, ahead by 5.2%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 5.2%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Bangkok Marriott Hotel The Surawongse | 7.3% |
| 2 | Grande Centre Point Surawong Bangkok | 6.3% |
| 3 | Eastin Grand Hotel Phayathai Bangkok | 5.2% |
| 4 | Moxy Bangkok Ratchaprasong | 5.2% |
| 5 | The Quarter Ratchayothin By UHG | 4.2% |
| 6 | InterContinental Bangkok | 3.1% |
| 7 | Amara Bangkok | 2.1% |
| 8 | 137 Pillars Suites & Residences Bangkok | 2.1% |
| 9 | Aman Nai Lert Bangkok | 2.1% |
| 10 | COMO Metropolitan Bangkok | 2.1% |
| Other | 60.4% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Bangkok Marriott Hotel The Surawongse | 14.6% |
| 2 | Grande Centre Point Surawong Bangkok | 8.3% |
| 3 | Amara Bangkok | 4.2% |
| 4 | Eastin Grand Hotel Phayathai Bangkok | 4.2% |
| 5 | Grande Centre Point Prestige Bangkok | 4.2% |
| 6 | InterContinental Bangkok | 4.2% |
| 7 | InterContinental Bangkok Sukhumvit | 4.2% |
| 8 | The Standard, Bangkok Mahanakhon | 4.2% |
| 9 | Voco Bangkok Surawong | 4.2% |
| 10 | 137 Pillars Suites & Residences Bangkok | 2.1% |
| Other | 45.8% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Moxy Bangkok Ratchaprasong | 8.3% |
| 2 | Eastin Grand Hotel Phayathai Bangkok | 6.3% |
| 3 | The Quarter Ratchayothin By UHG | 6.3% |
| 4 | Grande Centre Point Surawong Bangkok | 4.2% |
| 5 | Lamphu House Bangkok | 4.2% |
| 6 | Sun And Moon Hotel - Bed And Bistro | 4.2% |
| 7 | The Sukosol Hotel, Bangkok | 4.2% |
| 8 | 12 The Residence Hotel & Apartment | 2.1% |
| 9 | 137 Pillars Suites & Residences Bangkok | 2.1% |
| 10 | ABCQQ Hotel Bangkok | 2.1% |
| Other | 56.3% |
Branded Search & Brand Control
Branded Search
Amara Bangkok appears in 29/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
Amara Bangkok ranks - in broad search with 0% SOV, while Moxy Bangkok Ratchaprasong leads at 8.3%. Build broad discovery content that connects the property to category-level searches before users search by name.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: The rooftop infinity pool offers stunning views of the Bangkok skyline, especially the Mahanakhon building, and is widely praised as a top photo spot; the hotel is also noted for its convenient location in the Silom area and good value for money. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (11%) but specific: Several guests report poor soundproofing, noisy neighbors, and dated amenities; one detailed review mentions perceived discrimination at the front desk, delayed check-in, and high prices relative to the service and condition of the hotel. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 40 / 100 to 52-62 / 100 through keyword-led content, KOC proof, and stronger brand association.