Amara Bangkok
Rednote Search Visibility Audit
Audit period: September 2026
Bangkok, Thailand
daisy.clubDaisy Visibility Index
Emerging presence
Visibility is currently in the emerging presence band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Amara Bangkok holds 1.9% blended non-branded search visibility, ranking #7; the current leader Dusit Thani Bangkok holds 5.6%.
- Branded search visibility is 80%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 79%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
1.9%
Ranks #7 blended and - broad across selected non-branded keyword runs.
Branded Search
80%
32/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
79%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
3.7%
Dusit Thani Bangkok leads at 5.6%, ahead by 3.7%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 3.7%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Dusit Thani Bangkok | 5.6% |
| 2 | Bangkok Marriott Hotel The Surawongse | 4.6% |
| 3 | InterContinental Bangkok | 4.6% |
| 4 | Bangkok City Rama 9 Hotel | 3.7% |
| 5 | Ascott Thonglor Bangkok | 2.8% |
| 6 | Voco Bangkok Surawong | 2.8% |
| 7 | Amara Bangkok | 1.9% |
| 8 | 137 Pillars Suites & Residences Bangkok | 1.9% |
| 9 | Banyan Tree Bangkok | 1.9% |
| 10 | Centre Point Plus Hotel Pratunam | 1.9% |
| Other | 68.5% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Dusit Thani Bangkok | 7.1% |
| 2 | Bangkok Marriott Hotel The Surawongse | 5.7% |
| 3 | Ascott Thonglor Bangkok | 4.3% |
| 4 | InterContinental Bangkok | 4.3% |
| 5 | Voco Bangkok Surawong | 4.3% |
| 6 | Amara Bangkok | 2.9% |
| 7 | 137 Pillars Suites & Residences Bangkok | 2.9% |
| 8 | Bangkok City Rama 9 Hotel | 2.9% |
| 9 | Banyan Tree Bangkok | 2.9% |
| 10 | Grande Centre Point Prestige Bangkok | 2.9% |
| Other | 60% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Bangkok City Rama 9 Hotel | 5.3% |
| 2 | Eastin Grand Hotel Phayathai | 5.3% |
| 3 | InterContinental Bangkok | 5.3% |
| 4 | L-Seven Hotel | 5.3% |
| 5 | Sun And Moon Hotel - Bed And Bistro | 5.3% |
| 6 | ASAI Bangkok Chinatown | 2.6% |
| 7 | Avani Sukhumvit Bangkok Hotel | 2.6% |
| 8 | Bangkok Marriott Hotel The Surawongse | 2.6% |
| 9 | Bizotel Premier Hotel & Residence | 2.6% |
| 10 | Centre Point Plus Hotel Pratunam | 2.6% |
| Other | 60.5% |
Branded Search & Brand Control
Branded Search
Amara Bangkok appears in 32/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
Amara Bangkok ranks - in broad search with 0% SOV, while Bangkok City Rama 9 Hotel leads at 5.3%. Build broad discovery content that connects the property to category-level searches before users search by name.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: The rooftop infinity pool with direct views of the Mahanakhon skyscraper is repeatedly praised as a standout photo spot, and the central Silom location is considered very convenient for exploring the city. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (10%) but specific: Several guests report significant noise issues from thin walls and connecting rooms, and some mention the pool can feel crowded and less clean than expected. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 44 / 100 to 56-66 / 100 through keyword-led content, KOC proof, and stronger brand association.