Amara Singapore
Rednote Search Visibility Audit
Audit period: September 2026
Singapore, Singapore
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Amara Singapore holds 0.4% blended non-branded search visibility, ranking #44; the current leader Oasia Hotel Downtown, Singapore holds 5.9%.
- Branded search visibility is 82%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 83%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
0.4%
Ranks #44 blended and - broad across selected non-branded keyword runs.
Branded Search
82%
42/51 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
83%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
5.5%
Oasia Hotel Downtown, Singapore leads at 5.9%, ahead by 5.5%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 5.5%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Oasia Hotel Downtown, Singapore | 5.9% |
| 2 | Fairmont Singapore | 5.5% |
| 3 | Pan Pacific Singapore | 5.1% |
| 4 | Conrad Singapore Orchard | 4.2% |
| 5 | Marina Bay Sands | 4.2% |
| 6 | Mondrian Singapore Duxton | 3.8% |
| 7 | Mercure ICON Singapore City Centre | 3.4% |
| 8 | Shangri-La Rasa Sentosa, Singapore | 3.4% |
| 9 | Sofitel Singapore City Centre | 3.4% |
| 10 | Conrad Singapore Marina Bay | 3% |
| Other | 58.2% | |
| 44 | Amara Singapore | 0.4% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Oasia Hotel Downtown, Singapore | 12.8% |
| 2 | Sofitel Singapore City Centre | 8.5% |
| 3 | ST Signature Tanjong Pagar | 7.4% |
| 4 | Mondrian Singapore Duxton | 6.4% |
| 5 | Carlton City Hotel Singapore | 4.3% |
| 6 | Duxton Reserve Singapore, Autograph Collection | 4.3% |
| 7 | Fairmont Singapore | 4.3% |
| 8 | Pan Pacific Singapore | 4.3% |
| 9 | Conrad Singapore Orchard | 3.2% |
| 10 | Mercure ICON Singapore City Centre | 3.2% |
| Other | 41.5% | |
| 17 | Amara Singapore | 1.1% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Fairmont Singapore | 6.3% |
| 2 | Marina Bay Sands | 5.6% |
| 3 | Pan Pacific Singapore | 5.6% |
| 4 | Conrad Singapore Orchard | 4.9% |
| 5 | Shangri-La Rasa Sentosa, Singapore | 4.9% |
| 6 | Conrad Singapore Marina Bay | 4.2% |
| 7 | Mandarin Oriental, Singapore | 3.5% |
| 8 | Mercure ICON Singapore City Centre | 3.5% |
| 9 | The Ritz-Carlton, Millenia Singapore | 3.5% |
| 10 | Hotel Mi Singapore | 2.8% |
| Other | 55.2% |
Branded Search & Brand Control
Branded Search
Amara Singapore appears in 42/51 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
Amara Singapore ranks - in broad search with 0% SOV, while Fairmont Singapore leads at 6.3%. Build broad discovery content that connects the property to category-level searches before users search by name.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: Guests praised the hotel's excellent location, large and clean rooms, good value for money, helpful Chinese-speaking staff, and thoughtful design details that create a welcoming atmosphere. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (12%) but specific: Guests reported long waits for early check-in, with some feeling unfairly treated compared to others, and slow front-desk service that required follow-ups for promised compensation. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 35 / 100 to 47-57 / 100 through keyword-led content, KOC proof, and stronger brand association.