Amara Singapore
Rednote Search Visibility Audit
Audit period: September 2026
Singapore, Singapore
daisy.clubDaisy Visibility Index
Emerging presence
Visibility is currently in the emerging presence band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Amara Singapore holds 2.2% blended non-branded search visibility, ranking #12; the current leader Oasia Hotel Downtown Singapore holds 8.8%.
- Branded search visibility is 90%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 83%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
2.2%
Ranks #12 blended and - broad across selected non-branded keyword runs.
Branded Search
90%
36/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
83%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
6.6%
Oasia Hotel Downtown Singapore leads at 8.8%, ahead by 6.6%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 6.6%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Oasia Hotel Downtown Singapore | 8.8% |
| 2 | Conrad Singapore Orchard | 5.1% |
| 3 | Mandarin Oriental, Singapore | 5.1% |
| 4 | ST Signature Tanjong Pagar | 5.1% |
| 5 | Pan Pacific Singapore | 4.4% |
| 6 | Sofitel Singapore City Centre | 4.4% |
| 7 | The Ritz-Carlton, Millenia Singapore | 4.4% |
| 8 | Fairmont Singapore | 3.7% |
| 9 | Grand Hyatt Singapore | 3.7% |
| 10 | Frasers House, A Luxury Collection Hotel, Singapore | 2.9% |
| Other | 52.2% | |
| 12 | Amara Singapore | 2.2% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Oasia Hotel Downtown Singapore | 13% |
| 2 | ST Signature Tanjong Pagar | 9.1% |
| 3 | Sofitel Singapore City Centre | 7.8% |
| 4 | Orchid Hotel Singapore | 5.2% |
| 5 | Amara Singapore | 3.9% |
| 6 | Conrad Singapore Orchard | 3.9% |
| 7 | Duxton Reserve Singapore, Autograph Collection | 3.9% |
| 8 | Frasers House, A Luxury Collection Hotel, Singapore | 3.9% |
| 9 | Pan Pacific Singapore | 3.9% |
| 10 | Atour Hotels | 2.6% |
| Other | 42.9% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Grand Hyatt Singapore | 8.5% |
| 2 | Mandarin Oriental, Singapore | 8.5% |
| 3 | Conrad Singapore Orchard | 6.8% |
| 4 | The Ritz-Carlton, Millenia Singapore | 6.8% |
| 5 | Fairmont Singapore | 5.1% |
| 6 | Hotel Mi Singapore | 5.1% |
| 7 | Marina Bay Sands | 5.1% |
| 8 | Pan Pacific Singapore | 5.1% |
| 9 | Conrad Singapore Marina Bay | 3.4% |
| 10 | Grand Mercure Singapore Roxy | 3.4% |
| Other | 42.4% |
Branded Search & Brand Control
Branded Search
Amara Singapore appears in 36/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
Amara Singapore ranks - in broad search with 0% SOV, while Grand Hyatt Singapore leads at 8.5%. Build broad discovery content that connects the property to category-level searches before users search by name.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: Guests consistently praise the hotel's central location near Tanjong Pagar MRT and Chinatown, spacious and newly renovated rooms, and good value for money, with several noting the convenient access to local eateries, supermarkets, and transport options. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (11%) but specific: Multiple guests report frustrating check-in delays, with some being denied early check-in despite availability, and one guest felt unfairly treated compared to others, while another experienced a long wait and a mix-up with a promised dinner compensation. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 44 / 100 to 56-66 / 100 through keyword-led content, KOC proof, and stronger brand association.