Hilton Kota Kinabalu
Rednote Search Visibility Audit
Audit period: August 2026
Kota Kinabalu, Malaysia
daisy.clubDaisy Visibility Index
Emerging presence
Visibility is currently in the emerging presence band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Hilton Kota Kinabalu holds 4.5% blended non-branded search visibility, ranking #9; the current leader Shangri-La Tanjung Aru, Kota Kinabalu holds 10.7%.
- Branded search visibility is 95%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 74%; the clearest next lever is launch an owned rednote presence.
Score Drivers
Share of Voice
4.5%
Ranks #9 blended and #9 broad across selected non-branded keyword runs.
Branded Search
95%
38/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
74%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
6.2%
Shangri-La Tanjung Aru, Kota Kinabalu leads at 10.7%, ahead by 6.2%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 6.2%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Shangri-La Tanjung Aru, Kota Kinabalu | 10.7% |
| 2 | The Magellan Sutera Resort | 9% |
| 3 | The Pacific Sutera Hotel | 7.9% |
| 4 | Hyatt Centric Kota Kinabalu | 7.3% |
| 5 | Sheraton Kota Kinabalu | 6.2% |
| 6 | Kota Kinabalu Marriott Hotel | 5.6% |
| 7 | Le Méridien Kota Kinabalu | 5.1% |
| 8 | Citadines Waterfront Kota Kinabalu | 4.5% |
| 9 | Hilton Kota Kinabalu | 4.5% |
| 10 | Holiday Inn Express Kota Kinabalu City Centre | 4% |
| Other | 35% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Hyatt Centric Kota Kinabalu | 8.1% |
| 2 | Shangri-La Tanjung Aru, Kota Kinabalu | 8.1% |
| 3 | Le Méridien Kota Kinabalu | 7% |
| 4 | Sheraton Kota Kinabalu | 7% |
| 5 | Hilton Kota Kinabalu | 5.8% |
| 6 | Holiday Inn Express Kota Kinabalu City Centre | 5.8% |
| 7 | Stanton Borneo Hotel | 5.8% |
| 8 | Citadines Waterfront Kota Kinabalu | 4.7% |
| 9 | Cititel Express Kota Kinabalu | 4.7% |
| 10 | Kota Kinabalu Marriott Hotel | 4.7% |
| Other | 38.4% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Shangri-La Tanjung Aru, Kota Kinabalu | 13.2% |
| 2 | The Magellan Sutera Resort | 13.2% |
| 3 | The Pacific Sutera Hotel | 12.1% |
| 4 | Hyatt Centric Kota Kinabalu | 6.6% |
| 5 | Kota Kinabalu Marriott Hotel | 6.6% |
| 6 | Sheraton Kota Kinabalu | 5.5% |
| 7 | Citadines Waterfront Kota Kinabalu | 4.4% |
| 8 | Aurelle Boutique Hotel | 3.3% |
| 9 | Hilton Kota Kinabalu | 3.3% |
| 10 | Le Méridien Kota Kinabalu | 3.3% |
| Other | 28.6% |
Branded Search & Brand Control
Branded Search
Hilton Kota Kinabalu appears in 38/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: Guests consistently praise the hotel's central location near popular seafood restaurants and attractions, along with its rooftop pool, spacious rooms, and friendly service, making it a convenient and comfortable base for exploring Kota Kinabalu. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (20%) but specific: Several guests reported issues with billing disputes, including unexpected government taxes, deposit refund problems, and breakfast inclusions not matching bookings, as well as noise from street traffic and occasional maintenance problems. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 51 / 100 to 63-73 / 100 through keyword-led content, KOC proof, and stronger brand association.