Hilton Kota Kinabalu
Rednote Search Visibility Audit
Audit period: October 2026
Kota Kinabalu, Malaysia
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Hilton Kota Kinabalu holds 2.9% blended non-branded search visibility, ranking #7; the current leader The Magellan Sutera Resort holds 18.2%.
- Branded search visibility is 85%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 67%; the clearest next lever is launch an owned rednote presence.
Score Drivers
Share of Voice
2.9%
Ranks #7 blended and #6 broad across selected non-branded keyword runs.
Branded Search
85%
34/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
67%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
15.3%
The Magellan Sutera Resort leads at 18.2%, ahead by 15.3%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 15.3%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | The Magellan Sutera Resort | 18.2% |
| 2 | The Pacific Sutera Hotel | 15.9% |
| 3 | Shangri-La Tanjung Aru, Kota Kinabalu | 12.9% |
| 4 | Sheraton Kota Kinabalu Hotel | 7.1% |
| 5 | Hyatt Centric Kota Kinabalu | 5.3% |
| 6 | Shangri-La Rasa Ria, Kota Kinabalu | 4.7% |
| 7 | Hilton Kota Kinabalu | 2.9% |
| 8 | Kota Kinabalu Marriott Hotel | 2.9% |
| 9 | Holiday Inn Express Kota Kinabalu City Centre | 2.4% |
| 10 | Le Méridien Kota Kinabalu | 2.4% |
| Other | 25.3% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | The Magellan Sutera Resort | 21.5% |
| 2 | The Pacific Sutera Hotel | 13.8% |
| 3 | Shangri-La Tanjung Aru, Kota Kinabalu | 10.8% |
| 4 | Shangri-La Rasa Ria, Kota Kinabalu | 7.7% |
| 5 | Hyatt Centric Kota Kinabalu | 6.2% |
| 6 | Sheraton Kota Kinabalu Hotel | 4.6% |
| 7 | 雅悦 Hotel | 4.6% |
| 8 | Hilton Kota Kinabalu | 3.1% |
| 9 | Kota Kinabalu Marriott Hotel | 3.1% |
| 10 | Shangri-La | 3.1% |
| Other | 21.5% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | The Pacific Sutera Hotel | 17.1% |
| 2 | The Magellan Sutera Resort | 16.2% |
| 3 | Shangri-La Tanjung Aru, Kota Kinabalu | 14.3% |
| 4 | Sheraton Kota Kinabalu Hotel | 8.6% |
| 5 | Hyatt Centric Kota Kinabalu | 4.8% |
| 6 | Hilton Kota Kinabalu | 2.9% |
| 7 | Holiday Inn Express Kota Kinabalu City Centre | 2.9% |
| 8 | Hyatt Regency Kinabalu | 2.9% |
| 9 | Kota Kinabalu Marriott Hotel | 2.9% |
| 10 | Le Méridien Kota Kinabalu | 2.9% |
| Other | 24.8% |
Branded Search & Brand Control
Branded Search
Hilton Kota Kinabalu appears in 34/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: Guests consistently praise the hotel's central location, which puts popular seafood restaurants, markets, and the waterfront within easy walking distance, and the rooftop pool with city views is a highlight, especially at sunset. Many also commend the spacious, clean rooms, generous breakfast spread, and attentive service, with several noting excellent value for money, particularly for Hilton members who received upgrades and perks. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (17%) but specific: Noise from street traffic, especially motorcycles, is a recurring complaint, even on higher floors, and rooms with even numbers facing the street are particularly affected. Some guests also report issues with the deposit refund process, inconsistent breakfast variety over longer stays, and a few mention that the pool lacks a sea view and the overall ambiance can feel dark or dated. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 37 / 100 to 49-59 / 100 through keyword-led content, KOC proof, and stronger brand association.