Holiday Inn Singapore Atrium
Rednote Search Visibility Audit
Audit period: July 2026
Singapore, Singapore
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Holiday Inn Singapore Atrium holds 0% blended non-branded search visibility, ranking -; the current leader Fairmont Singapore holds 8%.
- Branded Search Visibility is 75%, while Brand Control is 10%, indicating how much branded-search visibility comes from owned sources.
- Positive sentiment is 69%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
0%
Ranks - blended and - broad across selected non-branded keyword runs.
Branded Search
75%
30/40 branded-search posts mention the selected brand.
Brand Control
10%
3/30 qualifying branded-search posts are brand-owned from Holiday Inn Singapore Atrium.
Sentiment
69%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
8%
Fairmont Singapore leads at 8%, ahead by 8%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 8%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Fairmont Singapore | 8% |
| 2 | Shangri-La Rasa Sentosa, Singapore | 7.3% |
| 3 | Mondrian Singapore Duxton | 4.4% |
| 4 | Capella Singapore | 3.6% |
| 5 | Conrad Centennial Singapore | 3.6% |
| 6 | Conrad Singapore Orchard | 3.6% |
| 7 | The Singapore EDITION | 3.6% |
| 8 | W Singapore - Sentosa Cove | 3.6% |
| 9 | Mandarin Oriental, Singapore | 2.9% |
| 10 | PARKROYAL COLLECTION Pickering, Singapore | 2.9% |
| Other | 56.2% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Fairmont Singapore | 10% |
| 2 | Shangri-La Rasa Sentosa, Singapore | 10% |
| 3 | Hilton Singapore Orchard | 6.7% |
| 4 | Mondrian Singapore Duxton | 6.7% |
| 5 | PARKROYAL COLLECTION Pickering, Singapore | 6.7% |
| 6 | 21 Carpenter | 3.3% |
| 7 | Capella Singapore | 3.3% |
| 8 | Carlton Hotel Singapore | 3.3% |
| 9 | Conrad Singapore Orchard | 3.3% |
| 10 | Dorsett Singapore | 3.3% |
| Other | 43.3% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Fairmont Singapore | 7.5% |
| 2 | Shangri-La Rasa Sentosa, Singapore | 6.5% |
| 3 | Conrad Centennial Singapore | 4.7% |
| 4 | The Singapore EDITION | 4.7% |
| 5 | W Singapore - Sentosa Cove | 4.7% |
| 6 | Capella Singapore | 3.7% |
| 7 | Conrad Singapore Orchard | 3.7% |
| 8 | Mandarin Oriental, Singapore | 3.7% |
| 9 | Mondrian Singapore Duxton | 3.7% |
| 10 | Sofitel Singapore City Centre | 3.7% |
| Other | 53.3% |
Branded Search & Brand Control
Branded Search
Holiday Inn Singapore Atrium appears in 30/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
3/30 branded-search posts that mention the selected brand are from Holiday Inn Singapore Atrium (10%).
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
Holiday Inn Singapore Atrium ranks - in broad search with 0% SOV, while Fairmont Singapore leads at 7.5%. Build broad discovery content that connects the property to category-level searches before users search by name.
Increase brand-owned control
Only 10% of qualifying branded-search results come from the selected brand-owned account. Publish more official posts that answer common search intent and point users back to owned booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: Guests consistently praise the hotel's unbeatable location directly next to Havelock MRT station, spacious rooms, and excellent breakfast variety, making it a top choice for families and budget-conscious travelers seeking comfort and convenience. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (7%) but specific: Service can be inconsistent, with some guests encountering communication gaps at check-in, confusion about included breakfast, and underwhelming evening lounge offerings. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 31 / 100 to 43-53 / 100 through keyword-led content, KOC proof, and stronger brand association.