InterContinental Singapore Robertson Quay
Rednote Search Visibility Audit
Audit period: July 2026
Singapore, Singapore
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- InterContinental Singapore Robertson Quay holds 2.2% blended non-branded search visibility, ranking #15; the current leader Marina Bay Sands holds 7.3%.
- Branded search visibility is 23%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 38%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
2.2%
Ranks #15 blended and #24 broad across selected non-branded keyword runs.
Branded Search
23%
9/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
38%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
5.1%
Marina Bay Sands leads at 7.3%, ahead by 5.1%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 5.1%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Marina Bay Sands | 7.3% |
| 2 | The Ritz-Carlton, Millenia Singapore | 5.1% |
| 3 | Fairmont Singapore | 4.4% |
| 4 | Parkroyal Collection Pickering, Singapore | 4.4% |
| 5 | Raffles Hotel Singapore | 4.4% |
| 6 | Conrad Singapore Orchard | 3.6% |
| 7 | QT Singapore | 3.6% |
| 8 | Equarius Hotel, Resorts World Sentosa | 2.9% |
| 9 | Swissôtel The Stamford | 2.9% |
| 10 | Capella Singapore | 2.2% |
| Other | 59.1% | |
| 15 | InterContinental Singapore Robertson Quay | 2.2% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Marina Bay Sands | 7.9% |
| 2 | Parkroyal Collection Pickering, Singapore | 6.6% |
| 3 | The Ritz-Carlton, Millenia Singapore | 6.6% |
| 4 | Conrad Singapore Orchard | 3.9% |
| 5 | Equarius Hotel, Resorts World Sentosa | 3.9% |
| 6 | Holiday Inn Express Singapore Clarke Quay | 3.9% |
| 7 | Raffles Hotel Singapore | 3.9% |
| 8 | Capella Singapore | 2.6% |
| 9 | Conrad Centennial Singapore | 2.6% |
| 10 | Equarius Ocean Suites | 2.6% |
| Other | 55.3% | |
| 13 | InterContinental Singapore Robertson Quay | 2.6% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Fairmont Singapore | 6.6% |
| 2 | Marina Bay Sands | 6.6% |
| 3 | QT Singapore | 4.9% |
| 4 | Raffles Hotel Singapore | 4.9% |
| 5 | The Singapore EDITION | 4.9% |
| 6 | Conrad Singapore Orchard | 3.3% |
| 7 | Grand Mercure Singapore Roxy | 3.3% |
| 8 | Mandarin Oriental, Singapore | 3.3% |
| 9 | Swissôtel The Stamford | 3.3% |
| 10 | The Ritz-Carlton, Millenia Singapore | 3.3% |
| Other | 55.7% | |
| 24 | InterContinental Singapore Robertson Quay | 1.6% |
Branded Search & Brand Control
Branded Search
InterContinental Singapore Robertson Quay appears in 9/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
InterContinental Singapore Robertson Quay ranks #24 in broad search with 1.6% SOV, while Fairmont Singapore leads at 6.6%. Build broad discovery content that connects the property to category-level searches before users search by name.
Make branded search more consistent
InterContinental Singapore Robertson Quay appears in 9/40 branded-search posts (23%). Add official-page and KOC content that repeats the full hotel name, location, and distinct proof points so branded queries reliably surface the property.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Address recurring trust concerns
Negative feedback is lower-volume (13%) but specific: Most rooms suffer from poor views and close proximity to neighboring buildings, resulting in limited natural light and privacy. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 21 / 100 to 33-43 / 100 through keyword-led content, KOC proof, and stronger brand association.