Mama Shelter Singapore
Rednote Search Visibility Audit
Audit period: July 2026
Singapore, Singapore
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Mama Shelter Singapore holds 0% blended non-branded search visibility, ranking -; the current leader Marina Bay Sands Singapore holds 8%.
- Branded Search Visibility is 83%, while Brand Control is 24.2%, indicating how much branded-search visibility comes from owned sources.
- Positive sentiment is 94%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
0%
Ranks - blended and - broad across selected non-branded keyword runs.
Branded Search
83%
33/40 branded-search posts mention the selected brand.
Brand Control
24%
8/33 qualifying branded-search posts are brand-owned from Mama Shelter Singapore.
Sentiment
94%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
8%
Marina Bay Sands Singapore leads at 8%, ahead by 8%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 8%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Marina Bay Sands Singapore | 8% |
| 2 | Conrad Centennial Singapore | 4.8% |
| 3 | Mandarin Oriental, Singapore | 4.8% |
| 4 | PARKROYAL COLLECTION Pickering, Singapore | 4% |
| 5 | COMO Metropolitan Singapore | 3.2% |
| 6 | Conrad Singapore Orchard | 3.2% |
| 7 | Grand Hyatt Singapore | 3.2% |
| 8 | Ji Hotel Orchard Singapore | 3.2% |
| 9 | The Singapore EDITION | 3.2% |
| 10 | Voco Orchard Singapore | 3.2% |
| Other | 59.2% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Marina Bay Sands Singapore | 9.1% |
| 2 | PARKROYAL COLLECTION Pickering, Singapore | 5.5% |
| 3 | Conrad Centennial Singapore | 3.6% |
| 4 | Pan Pacific Orchard | 3.6% |
| 5 | Shangri-La Hotel, Singapore | 3.6% |
| 6 | The Ritz-Carlton, Millenia Singapore | 3.6% |
| 7 | Aloft Singapore Novena | 1.8% |
| 8 | Carlton Hotel Singapore | 1.8% |
| 9 | Citadines | 1.8% |
| 10 | Citadines Connect Rochester Singapore | 1.8% |
| Other | 63.6% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Mandarin Oriental, Singapore | 7.1% |
| 2 | Marina Bay Sands Singapore | 7.1% |
| 3 | Conrad Centennial Singapore | 5.7% |
| 4 | COMO Metropolitan Singapore | 4.3% |
| 5 | Conrad Singapore Orchard | 4.3% |
| 6 | Grand Hyatt Singapore | 4.3% |
| 7 | Ji Hotel Orchard Singapore | 4.3% |
| 8 | Raffles Sentosa Singapore | 4.3% |
| 9 | The Singapore EDITION | 4.3% |
| 10 | Voco Orchard Singapore | 4.3% |
| Other | 50% |
Branded Search & Brand Control
Branded Search
Mama Shelter Singapore appears in 33/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
8/33 branded-search posts that mention the selected brand are from Mama Shelter Singapore (24%).
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
Mama Shelter Singapore ranks - in broad search with 0% SOV, while Mandarin Oriental, Singapore leads at 7.1%. Build broad discovery content that connects the property to category-level searches before users search by name.
Increase brand-owned control
Only 24.2% of qualifying branded-search results come from the selected brand-owned account. Publish more official posts that answer common search intent and point users back to owned booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: Guests consistently praise the stylish, photogenic design blending French and Nanyang influences, the vibrant rooftop pool and bar, and thoughtful in-room amenities, all at a competitive price. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Near-term goal: move from 39 / 100 to 51-61 / 100 through keyword-led content, KOC proof, and stronger brand association.