Maxwell Reserve Singapore, Autograph Collection
Rednote Search Visibility Audit
Audit period: June 2026
Singapore, Singapore
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Maxwell Reserve Singapore, Autograph Collection holds 0% blended non-branded search visibility, ranking -; the current leader Marina Bay Sands holds 6.9%.
- Branded search visibility is 60%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 83%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
0%
Ranks - blended and - broad across selected non-branded keyword runs.
Branded Search
60%
24/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
83%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
6.9%
Marina Bay Sands leads at 6.9%, ahead by 6.9%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 6.9%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Marina Bay Sands | 6.9% |
| 2 | Raffles Hotel Singapore | 5.3% |
| 3 | PARKROYAL COLLECTION Marina Bay, Singapore | 4.6% |
| 4 | Carlton Hotel Singapore | 3.8% |
| 5 | Pan Pacific Orchard, Singapore | 3.8% |
| 6 | Swissôtel The Stamford | 3.8% |
| 7 | Hotel Waterloo Singapore | 3.1% |
| 8 | Ji Hotel Orchard Singapore | 3.1% |
| 9 | Mandarin Oriental, Singapore | 3.1% |
| 10 | Artyzen Singapore | 2.3% |
| Other | 60.3% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Marina Bay Sands | 13.5% |
| 2 | Hotel Waterloo Singapore | 7.7% |
| 3 | Raffles Hotel Singapore | 5.8% |
| 4 | The St. Regis Singapore | 5.8% |
| 5 | Carlton Hotel Singapore | 3.8% |
| 6 | Grand Hyatt Singapore | 3.8% |
| 7 | Hotel Mi Bencoolen | 3.8% |
| 8 | Mandarin Oriental, Singapore | 3.8% |
| 9 | Swissôtel The Stamford | 3.8% |
| 10 | Artyzen Singapore | 1.9% |
| Other | 46.2% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | PARKROYAL COLLECTION Marina Bay, Singapore | 7.6% |
| 2 | Pan Pacific Orchard, Singapore | 5.1% |
| 3 | Raffles Hotel Singapore | 5.1% |
| 4 | Carlton Hotel Singapore | 3.8% |
| 5 | Ji Hotel Orchard Singapore | 3.8% |
| 6 | JW Marriott Singapore South Beach | 3.8% |
| 7 | Swissôtel The Stamford | 3.8% |
| 8 | Artyzen Singapore | 2.5% |
| 9 | Dusit Thani Laguna Singapore | 2.5% |
| 10 | Fairmont Singapore | 2.5% |
| Other | 59.5% |
Branded Search & Brand Control
Branded Search
Maxwell Reserve Singapore, Autograph Collection appears in 24/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
Maxwell Reserve Singapore, Autograph Collection ranks - in broad search with 0% SOV, while PARKROYAL COLLECTION Marina Bay, Singapore leads at 7.6%. Build broad discovery content that connects the property to category-level searches before users search by name.
Make branded search more consistent
Maxwell Reserve Singapore, Autograph Collection appears in 24/40 branded-search posts (60%). Add official-page and KOC content that repeats the full hotel name, location, and distinct proof points so branded queries reliably surface the property.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: The hotel is housed in a beautifully restored 1929 heritage building, meticulously designed like a living museum with antique furnishings, family heirlooms, and colonial-era artifacts, creating an immersive and photogenic historical ambiance. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Near-term goal: move from 26 / 100 to 38-48 / 100 through keyword-led content, KOC proof, and stronger brand association.