Mondrian Singapore Duxton
Rednote Search Visibility Audit
Audit period: July 2026
Singapore, Singapore
daisy.clubDaisy Visibility Index
Emerging presence
Visibility is currently in the emerging presence band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Mondrian Singapore Duxton holds 3.6% blended non-branded search visibility, ranking #6; the current leader Marina Bay Sands holds 5.8%.
- Branded Search Visibility is 90%, while Brand Control is 22.2%, indicating how much branded-search visibility comes from owned sources.
- Positive sentiment is 77%; the clearest next lever is increase brand-owned control.
Score Drivers
Share of Voice
3.6%
Ranks #6 blended and #10 broad across selected non-branded keyword runs.
Branded Search
90%
36/40 branded-search posts mention the selected brand.
Brand Control
22%
8/36 qualifying branded-search posts are brand-owned from Mondrian Singapore Duxton.
Sentiment
77%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
2.2%
Marina Bay Sands leads at 5.8%, ahead by 2.2%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 2.2%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Marina Bay Sands | 5.8% |
| 2 | Raffles Hotel Singapore | 5.1% |
| 3 | The Ritz-Carlton, Millenia Singapore | 5.1% |
| 4 | Conrad Singapore Orchard | 4.4% |
| 5 | Capella Singapore | 3.6% |
| 6 | Mondrian Singapore Duxton | 3.6% |
| 7 | Pan Pacific Orchard, Singapore | 3.6% |
| 8 | Andaz Singapore | 2.9% |
| 9 | Fairmont Singapore | 2.9% |
| 10 | Grand Mercure Singapore Roxy | 2.9% |
| Other | 59.9% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Marina Bay Sands | 5.7% |
| 2 | Oasia Hotel Downtown | 5.7% |
| 3 | Andaz Singapore | 4.3% |
| 4 | Conrad Singapore Orchard | 4.3% |
| 5 | Fairmont Singapore | 4.3% |
| 6 | Mondrian Singapore Duxton | 4.3% |
| 7 | PARKROYAL COLLECTION Pickering, Singapore | 4.3% |
| 8 | Raffles Hotel Singapore | 4.3% |
| 9 | The Ritz-Carlton, Millenia Singapore | 4.3% |
| 10 | Conrad Centennial Singapore | 2.9% |
| Other | 55.7% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Capella Singapore | 7.5% |
| 2 | Grand Mercure Singapore Roxy | 6% |
| 3 | Marina Bay Sands | 6% |
| 4 | Pan Pacific Orchard, Singapore | 6% |
| 5 | Raffles Hotel Singapore | 6% |
| 6 | The Ritz-Carlton, Millenia Singapore | 6% |
| 7 | Conrad Singapore Orchard | 4.5% |
| 8 | QT Singapore | 4.5% |
| 9 | Mandarin Oriental, Singapore | 3% |
| 10 | Mondrian Singapore Duxton | 3% |
| Other | 47.8% |
Branded Search & Brand Control
Branded Search
Mondrian Singapore Duxton appears in 36/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
8/36 branded-search posts that mention the selected brand are from Mondrian Singapore Duxton (22%).
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Increase brand-owned control
Only 22.2% of qualifying branded-search results come from the selected brand-owned account. Publish more official posts that answer common search intent and point users back to owned booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: The hotel is highly praised for its striking art-focused design, iconic rooftop infinity pool with stunning skyline views, and exceptionally convenient location near Chinatown and Tanjong Pagar, making it especially popular among young, photo-loving travelers. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (6%) but specific: The hotel's high deposit policy causes significant concern for budget-sensitive guests, and some note that noise from the lively surrounding bar street can disturb light sleepers. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 63 / 100 to 75-85 / 100 through keyword-led content, KOC proof, and stronger brand association.