Now Pizza
Rednote Search Visibility Audit
Audit period: July 2026
Singapore, Singapore
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Now Pizza holds 0% blended non-branded search visibility, ranking -; the current leader Xiang Fu Ren Hunan Stir-fry holds 4%.
- Branded search visibility is 20%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 50%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
0%
Ranks - blended and - broad across selected non-branded keyword runs.
Branded Search
20%
4/20 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
50%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
4%
Xiang Fu Ren Hunan Stir-fry leads at 4%, ahead by 4%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 4%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Xiang Fu Ren Hunan Stir-fry | 4% |
| 2 | Sing Swee Kee Chicken Rice | 3.3% |
| 3 | Fortuna | 2.6% |
| 4 | Yeast Side | 2.6% |
| 5 | Casa Vostra | 2% |
| 6 | Pastaria Abate | 2% |
| 7 | Pizzeria Vincenzo Capuano | 2% |
| 8 | RumeL | 2% |
| 9 | Fico | 1.3% |
| 10 | Goldenroy Sourdough Pizza | 1.3% |
| Other | 76.8% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Xiang Fu Ren Hunan Stir-fry | 7.9% |
| 2 | Sing Swee Kee Chicken Rice | 6.6% |
| 3 | RumeL | 3.9% |
| 4 | Yeast Side | 3.9% |
| 5 | Goldenroy Sourdough Pizza | 2.6% |
| 6 | Gusta Sourdough Pizza Co | 2.6% |
| 7 | Keming Ice Room | 2.6% |
| 8 | 宽窄碗碗香 | 2.6% |
| 9 | Al Nawab | 1.3% |
| 10 | Alley On 25 | 1.3% |
| Other | 64.5% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Fortuna | 5.3% |
| 2 | Casa Vostra | 4% |
| 3 | Pastaria Abate | 4% |
| 4 | Fico | 2.7% |
| 5 | Pizzeria Vincenzo Capuano | 2.7% |
| 6 | Tutto By Da Paolo | 2.7% |
| 7 | Afanti | 1.3% |
| 8 | Baba Nyonya | 1.3% |
| 9 | Brasserie Astoria | 1.3% |
| 10 | Casa Cicheti | 1.3% |
| Other | 73.3% |
Branded Search & Brand Control
Branded Search
Now Pizza appears in 4/20 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
Now Pizza ranks - in broad search with 0% SOV, while Fortuna leads at 5.3%. Build broad discovery content that connects the property to category-level searches before users search by name.
Make branded search more consistent
Now Pizza appears in 4/20 branded-search posts (20%). Add official-page and KOC content that repeats the full hotel name, location, and distinct proof points so branded queries reliably surface the property.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Near-term goal: move from 11 / 100 to 23-33 / 100 through keyword-led content, KOC proof, and stronger brand association.