Now Pizza
Rednote Search Visibility Audit
Audit period: October 2026
Singapore, Singapore
daisy.clubDaisy Visibility Index
Emerging presence
Visibility is currently in the emerging presence band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Now Pizza holds 0.6% blended non-branded search visibility, ranking #25; the current leader Yeast Side holds 4%.
- Branded Search Visibility is 25%, while Brand Control is 80%, indicating how much branded-search visibility comes from owned sources.
- Positive sentiment is 100%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
0.6%
Ranks #25 blended and - broad across selected non-branded keyword runs.
Branded Search
25%
5/20 branded-search posts mention the selected brand.
Brand Control
80%
4/5 qualifying branded-search posts are brand-owned from Now Pizza.
Sentiment
100%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
3.4%
Yeast Side leads at 4%, ahead by 3.4%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 3.4%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Yeast Side | 4% |
| 2 | Pastaria Abate | 2.9% |
| 3 | Fortuna | 2.3% |
| 4 | Fortuna - Italian Pizza & Pasta Restaurant | 1.7% |
| 5 | Golden Roy Pizza | 1.7% |
| 6 | Kucina | 1.7% |
| 7 | Medusa Italian Osteria Romana | 1.7% |
| 8 | Old Chang Kee | 1.7% |
| 9 | Pasta Bar | 1.7% |
| 10 | Tash Tish Tosh | 1.7% |
| Other | 78.9% | |
| 25 | Now Pizza | 0.6% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Yeast Side | 4.6% |
| 2 | Golden Roy Pizza | 2.8% |
| 3 | Domino's | 1.9% |
| 4 | GOPIZZA | 1.9% |
| 5 | Hai Kah Lang | 1.9% |
| 6 | Kucina | 1.9% |
| 7 | People People | 1.9% |
| 8 | Pizza Hut | 1.9% |
| 9 | Tash Tish Tosh | 1.9% |
| 10 | Xiang Furen Hunan Stir-Fry | 1.9% |
| Other | 77.8% | |
| 12 | Now Pizza | 0.9% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Pastaria Abate | 7.5% |
| 2 | Fortuna | 6% |
| 3 | Fortuna - Italian Pizza & Pasta Restaurant | 4.5% |
| 4 | Medusa Italian Osteria Romana | 4.5% |
| 5 | Pasta Bar | 4.5% |
| 6 | Casa Vostra | 3% |
| 7 | Gotti Italiano | 3% |
| 8 | JING | Halal Hotpot & Grill Buffet | 3% |
| 9 | L'Arte Pizza & Focaccia | 3% |
| 10 | Old Chang Kee | 3% |
| Other | 58.2% |
Branded Search & Brand Control
Branded Search
Now Pizza appears in 5/20 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
4/5 branded-search posts that mention the selected brand are from Now Pizza (80%).
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
Now Pizza ranks - in broad search with 0% SOV, while Pastaria Abate leads at 7.5%. Build broad discovery content that connects the property to category-level searches before users search by name.
Make branded search more consistent
Now Pizza appears in 5/20 branded-search posts (25%). Add official-page and KOC content that repeats the full hotel name, location, and distinct proof points so branded queries reliably surface the property.
Turn positive sentiment into proof
Users already respond positively to: The honey-topped pepperoni pizza is a standout, praised for its addictive sweet-savory balance, generous meat toppings, and good value, especially with the weekday 50% off deal. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Near-term goal: move from 40 / 100 to 52-62 / 100 through keyword-led content, KOC proof, and stronger brand association.