Oasia Hotel Downtown, Singapore
Rednote Search Visibility Audit
Audit period: June 2026
Singapore, Singapore
daisy.clubDaisy Visibility Index
Emerging presence
Visibility is currently in the emerging presence band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Oasia Hotel Downtown, Singapore holds 2.9% blended non-branded search visibility, ranking #9; the current leader Parkroyal Collection Pickering, Singapore holds 5.7%.
- Branded search visibility is 80%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 69%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
2.9%
Ranks #9 blended and - broad across selected non-branded keyword runs.
Branded Search
80%
32/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
69%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
2.8%
Parkroyal Collection Pickering, Singapore leads at 5.7%, ahead by 2.8%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 2.8%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Parkroyal Collection Pickering, Singapore | 5.7% |
| 2 | Fairmont Singapore | 5% |
| 3 | Marina Bay Sands | 4.3% |
| 4 | Pan Pacific Orchard | 4.3% |
| 5 | QT Hotel Singapore | 4.3% |
| 6 | Carlton Hotel Singapore | 2.9% |
| 7 | Mercure ICON Singapore City Centre | 2.9% |
| 8 | Oasia Hotel Downtown | 2.9% |
| 9 | Oasia Hotel Downtown, Singapore | 2.9% |
| 10 | Raffles Hotel Singapore | 2.9% |
| Other | 62.1% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Fairmont Singapore | 9.5% |
| 2 | Carlton Hotel Singapore | 5.4% |
| 3 | Marina Bay Sands | 5.4% |
| 4 | Mercure ICON Singapore City Centre | 5.4% |
| 5 | Oasia Hotel Downtown, Singapore | 5.4% |
| 6 | Sofitel Singapore City Centre | 5.4% |
| 7 | Amara Singapore | 4.1% |
| 8 | Mondrian Singapore Duxton | 4.1% |
| 9 | QT Hotel Singapore | 4.1% |
| 10 | Carlton City Hotel Singapore | 2.7% |
| Other | 48.6% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Parkroyal Collection Pickering, Singapore | 10.6% |
| 2 | Pan Pacific Orchard | 9.1% |
| 3 | Oasia Hotel Downtown | 6.1% |
| 4 | QT Hotel Singapore | 4.5% |
| 5 | The Singapore EDITION | 4.5% |
| 6 | COMO Metropolitan Singapore | 3% |
| 7 | Conrad Centennial Singapore | 3% |
| 8 | Conrad Singapore Orchard | 3% |
| 9 | Furama City Centre | 3% |
| 10 | Marina Bay Sands | 3% |
| Other | 50% |
Branded Search & Brand Control
Branded Search
Oasia Hotel Downtown, Singapore appears in 32/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
Oasia Hotel Downtown, Singapore ranks - in broad search with 0% SOV, while Parkroyal Collection Pickering, Singapore leads at 10.6%. Build broad discovery content that connects the property to category-level searches before users search by name.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: The hotel's location is exceptionally convenient, just steps from Tanjong Pagar MRT and within walking distance to Chinatown and Maxwell Food Centre, making it ideal for exploring downtown. The striking red-and-green vertical garden facade by WOHA and airy sky gardens create a unique, nature-infused staycation experience. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (3%) but specific: The food and beverage offerings, including breakfast and happy hour selections, are often described as limited and mediocre in quality, which may disappoint guests expecting a higher standard. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 51 / 100 to 63-73 / 100 through keyword-led content, KOC proof, and stronger brand association.