Pullman Singapore Orchard
Rednote Search Visibility Audit
Audit period: June 2026
Singapore, Singapore
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Pullman Singapore Orchard holds 0% blended non-branded search visibility, ranking -; the current leader Conrad Singapore Orchard holds 10.1%.
- Branded search visibility is 73%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 73%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
0%
Ranks - blended and - broad across selected non-branded keyword runs.
Branded Search
73%
29/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
73%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
10.1%
Conrad Singapore Orchard leads at 10.1%, ahead by 10.1%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 10.1%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Conrad Singapore Orchard | 10.1% |
| 2 | Hilton Singapore Orchard | 9.2% |
| 3 | JEN Singapore Orchardgateway | 8.3% |
| 4 | Marina Bay Sands | 5.5% |
| 5 | Raffles Hotel Singapore | 4.6% |
| 6 | YOTEL Singapore Orchard Road | 4.6% |
| 7 | Grand Hyatt Singapore | 3.7% |
| 8 | PARKROYAL COLLECTION Pickering | 3.7% |
| 9 | Artyzen Singapore | 2.8% |
| 10 | COMO Metropolitan Singapore | 2.8% |
| Other | 45% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Hilton Singapore Orchard | 11.1% |
| 2 | Conrad Singapore Orchard | 9.5% |
| 3 | JEN Singapore Orchardgateway | 7.9% |
| 4 | Marina Bay Sands | 7.9% |
| 5 | Raffles Hotel Singapore | 6.3% |
| 6 | Grand Hyatt Singapore | 4.8% |
| 7 | PARKROYAL COLLECTION Pickering | 4.8% |
| 8 | The Singapore EDITION | 4.8% |
| 9 | YOTEL Singapore Orchard Road | 4.8% |
| 10 | Ji Hotel Orchard Singapore | 3.2% |
| Other | 34.9% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Conrad Singapore Orchard | 10.9% |
| 2 | JEN Singapore Orchardgateway | 8.7% |
| 3 | Artyzen Singapore | 6.5% |
| 4 | Hilton Singapore Orchard | 6.5% |
| 5 | COMO Metropolitan Singapore | 4.3% |
| 6 | The Outpost Hotel Sentosa | 4.3% |
| 7 | YOTEL Singapore Orchard Road | 4.3% |
| 8 | 21 Carpenter | 2.2% |
| 9 | Andaz Singapore | 2.2% |
| 10 | Conrad Centennial Singapore | 2.2% |
| Other | 47.8% |
Branded Search & Brand Control
Branded Search
Pullman Singapore Orchard appears in 29/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
Pullman Singapore Orchard ranks - in broad search with 0% SOV, while Conrad Singapore Orchard leads at 10.9%. Build broad discovery content that connects the property to category-level searches before users search by name.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: The hotel's prime location in the heart of Orchard Road, directly opposite major malls and with dual MRT station access, is consistently praised as unbeatable for shopping and convenience. The on-site dining, particularly the Eden Restaurant and the Archive Club lounge, receives high marks for its flavorful, creative cuisine and an impressive, generous evening cocktail selection that includes free-flow champagne. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Near-term goal: move from 29 / 100 to 41-51 / 100 through keyword-led content, KOC proof, and stronger brand association.