QT Singapore
Rednote Search Visibility Audit
Audit period: June 2026
Singapore, Singapore
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- QT Singapore holds 0.8% blended non-branded search visibility, ranking #46; the current leader Marina Bay Sands holds 8.8%.
- Branded Search Visibility is 75%, while Brand Control is 16.7%, indicating how much branded-search visibility comes from owned sources.
- Positive sentiment is 86%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
0.8%
Ranks #46 blended and #36 broad across selected non-branded keyword runs.
Branded Search
75%
30/40 branded-search posts mention the selected brand.
Brand Control
17%
5/30 qualifying branded-search posts are brand-owned from QT Singapore.
Sentiment
86%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
8%
Marina Bay Sands leads at 8.8%, ahead by 8%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 8%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Marina Bay Sands | 8.8% |
| 2 | Raffles Hotel Singapore | 7.2% |
| 3 | Fairmont Singapore | 5.6% |
| 4 | Four Seasons Hotel Singapore | 4.8% |
| 5 | Mandarin Oriental, Singapore | 4.8% |
| 6 | The Singapore EDITION | 4.8% |
| 7 | Conrad Singapore Orchard | 3.2% |
| 8 | PARKROYAL COLLECTION Marina Bay, Singapore | 3.2% |
| 9 | The St. Regis Singapore | 3.2% |
| 10 | Artyzen Singapore | 2.4% |
| Other | 52% | |
| 46 | QT Hotel Singapore | 0.8% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Marina Bay Sands | 14% |
| 2 | Raffles Hotel Singapore | 9.3% |
| 3 | The Singapore EDITION | 7% |
| 4 | Conrad Singapore Orchard | 4.7% |
| 5 | Fairmont Singapore | 4.7% |
| 6 | JEN Singapore Orchardgateway | 4.7% |
| 7 | Mandarin Oriental, Singapore | 4.7% |
| 8 | Parkroyal Collection Marina Bay, Singapore | 4.7% |
| 9 | Aloft Singapore Novena | 2.3% |
| 10 | Ascott | 2.3% |
| Other | 41.9% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Four Seasons Hotel Singapore | 7.3% |
| 2 | Fairmont Singapore | 6.1% |
| 3 | Marina Bay Sands | 6.1% |
| 4 | Raffles Hotel Singapore | 6.1% |
| 5 | Mandarin Oriental, Singapore | 4.9% |
| 6 | Artyzen Singapore | 3.7% |
| 7 | The Singapore EDITION | 3.7% |
| 8 | The St. Regis Singapore | 3.7% |
| 9 | Conrad Singapore Orchard | 2.4% |
| 10 | Duxton Reserve Singapore, Autograph Collection | 2.4% |
| Other | 53.7% | |
| 36 | QT Hotel Singapore | 1.2% |
Branded Search & Brand Control
Branded Search
QT Singapore appears in 30/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
5/30 branded-search posts that mention the selected brand are from QT Singapore (17%).
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
QT Singapore ranks #36 in broad search with 1.2% SOV, while Four Seasons Hotel Singapore leads at 7.3%. Build broad discovery content that connects the property to category-level searches before users search by name.
Increase brand-owned control
Only 16.7% of qualifying branded-search results come from the selected brand-owned account. Publish more official posts that answer common search intent and point users back to owned booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: Guests consistently praise the hotel’s striking design, rooftop pool with skyline views, and unbeatable location next to Lau Pa Sat and multiple MRT stations. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (7%) but specific: A few guests reported that room sizes can feel small, stroller access is inconvenient, and minibar prices are high, with occasional lapses in housekeeping. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 37 / 100 to 49-59 / 100 through keyword-led content, KOC proof, and stronger brand association.