QT Singapore
Rednote Search Visibility Audit
Audit period: September 2026
Singapore, Singapore
daisy.clubDaisy Visibility Index
Emerging presence
Visibility is currently in the emerging presence band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- QT Singapore holds 1.3% blended non-branded search visibility, ranking #20; the current leader Pan Pacific Orchard Singapore holds 7.4%.
- Branded search visibility is 100%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 87%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
1.3%
Ranks #20 blended and #17 broad across selected non-branded keyword runs.
Branded Search
100%
40/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
87%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
6.1%
Pan Pacific Orchard Singapore leads at 7.4%, ahead by 6.1%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 6.1%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Pan Pacific Orchard Singapore | 7.4% |
| 2 | Marina Bay Sands | 6% |
| 3 | PARKROYAL COLLECTION Marina Bay, Singapore | 4% |
| 4 | Artyzen Singapore | 3.4% |
| 5 | Conrad Singapore Orchard | 3.4% |
| 6 | Mandarin Oriental, Singapore | 3.4% |
| 7 | PARKROYAL COLLECTION Pickering, Singapore | 3.4% |
| 8 | Fairmont Singapore | 2.7% |
| 9 | Mandai Rainforest Resort By Banyan Tree | 2.7% |
| 10 | Pan Pacific Singapore | 2.7% |
| Other | 61.1% | |
| 20 | QT Singapore | 1.3% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Pan Pacific Orchard Singapore | 8.8% |
| 2 | Marina Bay Sands | 7.4% |
| 3 | Fairmont Singapore | 5.9% |
| 4 | Pan Pacific Singapore | 4.4% |
| 5 | Swissôtel The Stamford, Singapore | 4.4% |
| 6 | The St. Regis Singapore | 4.4% |
| 7 | Conrad Singapore Orchard | 2.9% |
| 8 | Mandarin Oriental, Singapore | 2.9% |
| 9 | Mercure ICON Singapore City Centre | 2.9% |
| 10 | PARKROYAL COLLECTION Marina Bay, Singapore | 2.9% |
| Other | 52.9% | |
| 15 | QT Singapore | 1.5% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Pan Pacific Orchard Singapore | 6.2% |
| 2 | Artyzen Singapore | 4.9% |
| 3 | Mandai Rainforest Resort By Banyan Tree | 4.9% |
| 4 | Marina Bay Sands | 4.9% |
| 5 | PARKROYAL COLLECTION Marina Bay, Singapore | 4.9% |
| 6 | Conrad Singapore Orchard | 3.7% |
| 7 | Grand Hyatt Singapore | 3.7% |
| 8 | Mandarin Oriental, Singapore | 3.7% |
| 9 | PARKROYAL COLLECTION Pickering, Singapore | 3.7% |
| 10 | Raffles Hotel Singapore | 3.7% |
| Other | 55.6% | |
| 17 | QT Singapore | 1.2% |
Branded Search & Brand Control
Branded Search
QT Singapore appears in 40/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
QT Singapore ranks #17 in broad search with 1.2% SOV, while Pan Pacific Orchard Singapore leads at 6.2%. Build broad discovery content that connects the property to category-level searches before users search by name.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: Guests frequently praised the hotel's unique blend of heritage architecture and contemporary design, its unbeatable central location near Lau Pa Sat and major attractions, and the standout rooftop pool and Cygnet restaurant, which were highlights for many stays. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (8%) but specific: Some guests reported poor soundproofing, with noise from neighboring rooms clearly audible, and one mentioned a window leak during rainy weather; a few also felt the room size was small for the price and that the minibar and breakfast were overpriced. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 45 / 100 to 57-67 / 100 through keyword-led content, KOC proof, and stronger brand association.