Sides By The Sidemen
Rednote Search Visibility Audit
Audit period: July 2026
Singapore, Singapore
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Sides By The Sidemen holds 0.7% blended non-branded search visibility, ranking #70; the current leader Chick-fil-A holds 5.9%.
- Branded search visibility is 55%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 82%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
0.7%
Ranks #70 blended and - broad across selected non-branded keyword runs.
Branded Search
55%
11/20 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
82%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
5.2%
Chick-fil-A leads at 5.9%, ahead by 5.2%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 5.2%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Chick-fil-A | 5.9% |
| 2 | McDonald's | 5.9% |
| 3 | Jollibee | 3.7% |
| 4 | Shiok Burger | 3.7% |
| 5 | Jumbo Seafood | 2.9% |
| 6 | Popeyes | 2.9% |
| 7 | Wingstop Heartbeat @ Bedok | 2.9% |
| 8 | Daily Chicken | 2.2% |
| 9 | KFC | 2.2% |
| 10 | OMG Fried Chicken | 2.2% |
| Other | 65.4% | |
| 70 | Sides By The Sidemen | 0.7% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Chick-fil-A | 11.1% |
| 2 | McDonald's | 7.9% |
| 3 | Shiok Burger | 6.3% |
| 4 | Daily Chicken | 4.8% |
| 5 | Jollibee | 4.8% |
| 6 | Popeyes | 4.8% |
| 7 | Super Chicken | 3.2% |
| 8 | Wing Seong Fatty's Restaurant | 3.2% |
| 9 | 1819 Aliwal | 1.6% |
| 10 | 3 Meals A Day | 1.6% |
| Other | 50.8% | |
| 32 | Sides By The Sidemen | 1.6% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Jumbo Seafood | 4.1% |
| 2 | KFC | 4.1% |
| 3 | McDonald's | 4.1% |
| 4 | OMG Fried Chicken | 4.1% |
| 5 | Wingstop Heartbeat @ Bedok | 4.1% |
| 6 | Jollibee | 2.7% |
| 7 | Mr. Coconut | 2.7% |
| 8 | Song Fa Bak Kut Teh | 2.7% |
| 9 | Ya Kun Kaya Toast | 2.7% |
| 10 | 108 The Nasi Lemak Shop | 1.4% |
| Other | 67.1% |
Branded Search & Brand Control
Branded Search
Sides By The Sidemen appears in 11/20 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
Sides By The Sidemen ranks - in broad search with 0% SOV, while Jumbo Seafood leads at 4.1%. Build broad discovery content that connects the property to category-level searches before users search by name.
Make branded search more consistent
Sides By The Sidemen appears in 11/20 branded-search posts (55%). Add official-page and KOC content that repeats the full hotel name, location, and distinct proof points so branded queries reliably surface the property.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: The fried chicken, especially the tenders, is consistently praised for its crispy coating and juicy meat, complemented by a wide selection of flavorful sauces and crispy waffle fries. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (9%) but specific: Some find the chicken wings dry, the sauces overly salty or sour, and the burgers lacking vegetables, making the meal feel monotonous and not worth the price or long queues. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 29 / 100 to 41-51 / 100 through keyword-led content, KOC proof, and stronger brand association.