Sides By The Sidemen
Rednote Search Visibility Audit
Audit period: October 2026
Singapore, Singapore
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Sides By The Sidemen holds 2.5% blended non-branded search visibility, ranking #7; the current leader Chick-fil-A holds 9.9%.
- Branded Search Visibility is 40%, while Brand Control is 37.5%, indicating how much branded-search visibility comes from owned sources.
- Positive sentiment is 50%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
2.5%
Ranks #7 blended and #14 broad across selected non-branded keyword runs.
Branded Search
40%
8/20 branded-search posts mention the selected brand.
Brand Control
38%
3/8 qualifying branded-search posts are brand-owned from Sides By The Sidemen.
Sentiment
50%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
7.4%
Chick-fil-A leads at 9.9%, ahead by 7.4%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 7.4%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Chick-fil-A | 9.9% |
| 2 | Jollibee | 5.6% |
| 3 | McDonald's | 5.6% |
| 4 | KFC | 4.9% |
| 5 | BHC Chicken | 3.1% |
| 6 | The Mars Bar | 3.1% |
| 7 | Sides By The Sidemen | 2.5% |
| 8 | 4Fingers Crispy Chicken | 2.5% |
| 9 | Five Guys | 1.9% |
| 10 | JINJJA Chicken Diner | 1.9% |
| Other | 59.3% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Chick-fil-A | 16.5% |
| 2 | Jollibee | 6.3% |
| 3 | McDonald's | 6.3% |
| 4 | The Mars Bar | 6.3% |
| 5 | KFC | 5.1% |
| 6 | Sides By The Sidemen | 3.8% |
| 7 | Lotteria | 2.5% |
| 8 | Mom's Touch | 2.5% |
| 9 | Pizza Maru | 2.5% |
| 10 | Shake Shack | 2.5% |
| Other | 45.6% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | BHC Chicken | 6% |
| 2 | Jollibee | 4.8% |
| 3 | KFC | 4.8% |
| 4 | McDonald's | 4.8% |
| 5 | 4Fingers Crispy Chicken | 3.6% |
| 6 | Chick-fil-A | 3.6% |
| 7 | Wingstop | 3.6% |
| 8 | Five Guys | 2.4% |
| 9 | Guankee Claypot | 2.4% |
| 10 | JINJJA Chicken Diner | 2.4% |
| Other | 61.4% | |
| 14 | Sides By The Sidemen | 1.2% |
Branded Search & Brand Control
Branded Search
Sides By The Sidemen appears in 8/20 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
3/8 branded-search posts that mention the selected brand are from Sides By The Sidemen (38%).
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
Sides By The Sidemen ranks #14 in broad search with 1.2% SOV, while BHC Chicken leads at 6%. Build broad discovery content that connects the property to category-level searches before users search by name.
Make branded search more consistent
Sides By The Sidemen appears in 8/20 branded-search posts (40%). Add official-page and KOC content that repeats the full hotel name, location, and distinct proof points so branded queries reliably surface the property.
Address recurring trust concerns
Negative feedback is lower-volume (13%) but specific: Some reviews note the fried chicken can be oily, and the spiciness may be milder than expected, with one taster finding the initial flavor slightly odd and overly salty. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 33 / 100 to 45-55 / 100 through keyword-led content, KOC proof, and stronger brand association.