St. Giles Southkey
Rednote Search Visibility Audit
Audit period: October 2026
Johor Bahru, Malaysia
daisy.clubDaisy Visibility Index
Emerging presence
Visibility is currently in the emerging presence band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- St. Giles Southkey holds 12.3% blended non-branded search visibility, ranking #2; the current leader Sheraton Johor Bahru holds 21.3%.
- Branded Search Visibility is 95%, while Brand Control is 15.8%, indicating how much branded-search visibility comes from owned sources.
- Positive sentiment is 82%; the clearest next lever is increase brand-owned control.
Score Drivers
Share of Voice
12.3%
Ranks #2 blended and #4 broad across selected non-branded keyword runs.
Branded Search
95%
38/40 branded-search posts mention the selected brand.
Brand Control
16%
6/38 qualifying branded-search posts are brand-owned from St. Giles Southkey.
Sentiment
82%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
9%
Sheraton Johor Bahru leads at 21.3%, ahead by 9%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 9%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Sheraton Johor Bahru | 21.3% |
| 2 | St. Giles Southkey | 12.3% |
| 3 | 1975 Avenue & Hotel | 7.4% |
| 4 | Four Points By Sheraton Johor Bahru | 4.1% |
| 5 | Anantara Desaru Coast Resort & Villas | 3.3% |
| 6 | Dao By Dorsett Puteri Cove | 3.3% |
| 7 | DoubleTree By Hilton Johor Bahru | 3.3% |
| 8 | JW Marriott Hotel Johor Bahru | 3.3% |
| 9 | Opero Hotel Southkey Johor Bahru | 3.3% |
| 10 | Capri By Fraser Johor Bahru | 2.5% |
| Other | 36.1% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | St. Giles Southkey | 18.8% |
| 2 | Sheraton Johor Bahru | 18.8% |
| 3 | 1975 Avenue & Hotel | 7.8% |
| 4 | Anantara Desaru Coast Resort & Villas | 6.3% |
| 5 | Opero Hotel Southkey Johor Bahru | 4.7% |
| 6 | Dao By Dorsett Puteri Cove | 3.1% |
| 7 | DoubleTree By Hilton Johor Bahru | 3.1% |
| 8 | Forest City Golf Hotel | 3.1% |
| 9 | Forest City Marina Hotel | 3.1% |
| 10 | LEGOLAND Hotel | 3.1% |
| Other | 28.1% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Sheraton Johor Bahru | 24.1% |
| 2 | Four Points By Sheraton Johor Bahru | 8.6% |
| 3 | 1975 Avenue & Hotel | 6.9% |
| 4 | St. Giles Southkey | 5.2% |
| 5 | Capri By Fraser Johor Bahru | 5.2% |
| 6 | Fives Hotel | 5.2% |
| 7 | JW Marriott Hotel Johor Bahru | 5.2% |
| 8 | Dao By Dorsett Puteri Cove | 3.4% |
| 9 | DoubleTree By Hilton Johor Bahru | 3.4% |
| 10 | Holiday Inn Johor Bahru City Centre | 3.4% |
| Other | 29.3% |
Branded Search & Brand Control
Branded Search
St. Giles Southkey appears in 38/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
6/38 branded-search posts that mention the selected brand are from St. Giles Southkey (16%).
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Increase brand-owned control
Only 15.8% of qualifying branded-search results come from the selected brand-owned account. Publish more official posts that answer common search intent and point users back to owned booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: The hotel's standout feature is its direct connection to Mid Valley Southkey mall, making shopping, dining, and entertainment extremely convenient; guests also praise the abundant and varied breakfast and weekend buffet options, along with facilities like the high-floor pool and gym. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (3%) but specific: Some guests reported housekeeping lapses, including dirty bathroom floors, towels with odors, and no bottled water provided in rooms; room service orders were occasionally canceled due to system issues. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 63 / 100 to 75-85 / 100 through keyword-led content, KOC proof, and stronger brand association.