TROVE Hotel Johor Bahru
Rednote Search Visibility Audit
Audit period: August 2026
Johor Bahru, Malaysia
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- TROVE Hotel Johor Bahru holds 0.7% blended non-branded search visibility, ranking #49; the current leader Sheraton Johor Bahru Hotel holds 10.5%.
- Branded search visibility is 45%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 88%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
0.7%
Ranks #49 blended and - broad across selected non-branded keyword runs.
Branded Search
45%
18/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
88%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
9.8%
Sheraton Johor Bahru Hotel leads at 10.5%, ahead by 9.8%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 9.8%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Sheraton Johor Bahru Hotel | 10.5% |
| 2 | Holiday Inn Johor Bahru City Centre | 7.7% |
| 3 | KSL Hotel & Resort | 7.7% |
| 4 | Capri By Fraser Johor Bahru | 6.3% |
| 5 | DoubleTree By Hilton Johor Bahru | 5.6% |
| 6 | Novotel Johor Bahru City Centre | 4.9% |
| 7 | 1975 Avenue Hotel | 2.8% |
| 8 | Space Residency | 2.8% |
| 9 | Z Hotel | 2.8% |
| 10 | Amari Johor Bahru | 2.1% |
| Other | 46.9% | |
| 49 | TROVE Hotel Johor Bahru | 0.7% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | KSL Hotel & Resort | 13.7% |
| 2 | Holiday Inn Johor Bahru City Centre | 9.6% |
| 3 | Sheraton Johor Bahru Hotel | 8.2% |
| 4 | Novotel Johor Bahru City Centre | 6.8% |
| 5 | Capri By Fraser Johor Bahru | 5.5% |
| 6 | DoubleTree By Hilton Johor Bahru | 5.5% |
| 7 | Space Residency | 5.5% |
| 8 | Holiday Villa Johor Bahru City Centre | 4.1% |
| 9 | Amari Johor Bahru | 2.7% |
| 10 | St. Giles Southkey @ Mid Valley | 2.7% |
| Other | 35.6% | |
| 33 | TROVE Hotel Johor Bahru | 1.4% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Sheraton Johor Bahru Hotel | 12.9% |
| 2 | Capri By Fraser Johor Bahru | 7.1% |
| 3 | 1975 Avenue Hotel | 5.7% |
| 4 | DoubleTree By Hilton Johor Bahru | 5.7% |
| 5 | Holiday Inn Johor Bahru City Centre | 5.7% |
| 6 | Z Hotel | 4.3% |
| 7 | Cattitude Pet Hotel Setia Tropika | 2.9% |
| 8 | FIVES Hotel | 2.9% |
| 9 | Forest City Golf Hotel | 2.9% |
| 10 | Forest City Marina Hotel | 2.9% |
| Other | 47.1% |
Branded Search & Brand Control
Branded Search
TROVE Hotel Johor Bahru appears in 18/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
TROVE Hotel Johor Bahru ranks - in broad search with 0% SOV, while Sheraton Johor Bahru Hotel leads at 12.9%. Build broad discovery content that connects the property to category-level searches before users search by name.
Make branded search more consistent
TROVE Hotel Johor Bahru appears in 18/40 branded-search posts (45%). Add official-page and KOC content that repeats the full hotel name, location, and distinct proof points so branded queries reliably surface the property.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: Guests consistently praise the hotel's value for money, spacious and clean rooms, convenient location near the CIQ and KSL, plus useful amenities like in-room water dispensers, a pool, and a popular on-site cafe. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Near-term goal: move from 25 / 100 to 37-47 / 100 through keyword-led content, KOC proof, and stronger brand association.