The Serangoon House
Rednote Search Visibility Audit
Audit period: June 2026
Singapore, Singapore
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- The Serangoon House holds 0% blended non-branded search visibility, ranking -; the current leader Fairmont Singapore holds 4.6%.
- Branded search visibility is 5%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 100%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
0%
Ranks - blended and - broad across selected non-branded keyword runs.
Branded Search
5%
2/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
100%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
4.6%
Fairmont Singapore leads at 4.6%, ahead by 4.6%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 4.6%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Fairmont Singapore | 4.6% |
| 2 | JI Hotel Orchard Singapore | 3.8% |
| 3 | Swissotel The Stamford Singapore | 3.8% |
| 4 | Carlton Hotel Singapore | 3.1% |
| 5 | JW Marriott Hotel Singapore South Beach | 3.1% |
| 6 | Marina Bay Sands | 3.1% |
| 7 | Raffles Hotel Singapore | 3.1% |
| 8 | The Singapore Edition | 3.1% |
| 9 | Andaz Singapore | 2.3% |
| 10 | Conrad Centennial Singapore | 2.3% |
| Other | 67.9% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Carlton Hotel Singapore | 5.8% |
| 2 | The Singapore Edition | 5.8% |
| 3 | Conrad Centennial Singapore | 3.8% |
| 4 | Fairmont Singapore | 3.8% |
| 5 | Hilton Garden Inn Singapore Serangoon | 3.8% |
| 6 | Hotel Waterloo Singapore | 3.8% |
| 7 | JI Hotel Orchard Singapore | 3.8% |
| 8 | Swissotel The Stamford Singapore | 3.8% |
| 9 | 90Stay Sosohanu | 1.9% |
| 10 | Andaz Singapore | 1.9% |
| Other | 61.5% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Fairmont Singapore | 5.1% |
| 2 | JI Hotel Orchard Singapore | 3.8% |
| 3 | JW Marriott Hotel Singapore South Beach | 3.8% |
| 4 | Marina Bay Sands | 3.8% |
| 5 | Pan Pacific Orchard, Singapore | 3.8% |
| 6 | Raffles Hotel Singapore | 3.8% |
| 7 | Swissotel The Stamford Singapore | 3.8% |
| 8 | Andaz Singapore | 2.5% |
| 9 | Hilton Singapore Orchard | 2.5% |
| 10 | InterContinental Singapore | 2.5% |
| Other | 64.6% |
Branded Search & Brand Control
Branded Search
The Serangoon House appears in 2/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
The Serangoon House ranks - in broad search with 0% SOV, while Fairmont Singapore leads at 5.1%. Build broad discovery content that connects the property to category-level searches before users search by name.
Make branded search more consistent
The Serangoon House appears in 2/40 branded-search posts (5%). Add official-page and KOC content that repeats the full hotel name, location, and distinct proof points so branded queries reliably surface the property.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: The hotel offers a highly immersive and opulent ambiance with intricate Indian colonial-style decor, elaborate handcrafted canopy bunk beds ideal for groups, and a convenient location directly adjacent to a shopping mall and MRT station. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Near-term goal: move from 12 / 100 to 24-34 / 100 through keyword-led content, KOC proof, and stronger brand association.