The Singapore EDITION
Rednote Search Visibility Audit
Audit period: June 2026
Singapore, Singapore
daisy.clubDaisy Visibility Index
Emerging presence
Visibility is currently in the emerging presence band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- The Singapore EDITION holds 4.7% blended non-branded search visibility, ranking #3; the current leader Fairmont Singapore holds 7.6%.
- Branded search visibility is 88%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 85%; the clearest next lever is launch an owned rednote presence.
Score Drivers
Share of Voice
4.7%
Ranks #3 blended and #5 broad across selected non-branded keyword runs.
Branded Search
88%
35/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
85%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
2.9%
Fairmont Singapore leads at 7.6%, ahead by 2.9%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 2.9%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Fairmont Singapore | 7.6% |
| 2 | Conrad Singapore Orchard | 6.6% |
| 3 | The Singapore EDITION | 4.7% |
| 4 | Raffles Hotel Singapore | 4.3% |
| 5 | Pan Pacific Singapore | 3.8% |
| 6 | Shangri-La Rasa Sentosa, Singapore | 3.8% |
| 7 | Andaz Singapore | 3.3% |
| 8 | W Singapore - Sentosa Cove | 3.3% |
| 9 | JW Marriott Hotel Singapore South Beach | 2.8% |
| 10 | Mandarin Oriental, Singapore | 2.8% |
| Other | 56.9% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Conrad Singapore Orchard | 8.7% |
| 2 | Fairmont Singapore | 6.8% |
| 3 | JW Marriott Hotel Singapore South Beach | 4.9% |
| 4 | Raffles Hotel Singapore | 4.9% |
| 5 | The Singapore EDITION | 4.9% |
| 6 | Andaz Singapore | 2.9% |
| 7 | Four Seasons Hotel Singapore | 2.9% |
| 8 | Hilton Singapore Orchard | 2.9% |
| 9 | Mondrian Singapore Duxton | 2.9% |
| 10 | Shangri-La Rasa Sentosa, Singapore | 2.9% |
| Other | 55.3% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Fairmont Singapore | 8.3% |
| 2 | Pan Pacific Singapore | 5.6% |
| 3 | Conrad Singapore Orchard | 4.6% |
| 4 | Shangri-La Rasa Sentosa, Singapore | 4.6% |
| 5 | The Singapore EDITION | 4.6% |
| 6 | W Singapore - Sentosa Cove | 4.6% |
| 7 | Andaz Singapore | 3.7% |
| 8 | Capella Singapore | 3.7% |
| 9 | Mandarin Oriental, Singapore | 3.7% |
| 10 | Marina Bay Sands Singapore | 3.7% |
| Other | 52.8% |
Branded Search & Brand Control
Branded Search
The Singapore EDITION appears in 35/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: The hotel impresses with consistently excellent, proactive service—from the concierge swiftly resolving payment issues to the friendly, professional staff at breakfast and check-in, making guests feel warmly welcomed and well-cared for throughout their stay. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Near-term goal: move from 59 / 100 to 71-81 / 100 through keyword-led content, KOC proof, and stronger brand association.