Oasia Resort Sentosa
Rednote Search Visibility Audit
Audit period: June 2026
Sentosa, Singapore
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Oasia Resort Sentosa holds 2% blended non-branded search visibility, ranking #10; the current leader Shangri-La Rasa Sentosa, Singapore holds 12.8%.
- Branded search visibility is 80%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 67%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
2%
Ranks #10 blended and - broad across selected non-branded keyword runs.
Branded Search
80%
32/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
67%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
10.8%
Shangri-La Rasa Sentosa, Singapore leads at 12.8%, ahead by 10.8%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 10.8%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Shangri-La Rasa Sentosa, Singapore | 12.8% |
| 2 | Marina Bay Sands, Singapore | 9.4% |
| 3 | Fairmont Singapore | 4% |
| 4 | Sofitel Singapore Sentosa Resort & Spa | 4% |
| 5 | The Outpost Hotel Sentosa | 4% |
| 6 | Mandarin Oriental, Singapore | 3.4% |
| 7 | Conrad Centennial Singapore | 2.7% |
| 8 | Ora Hotel Sentosa | 2.7% |
| 9 | Artyzen Singapore | 2% |
| 10 | Oasia Resort Sentosa | 2% |
| Other | 53% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Shangri-La Rasa Sentosa, Singapore | 6.8% |
| 2 | Fairmont Singapore | 5.5% |
| 3 | Oasia Resort Sentosa | 4.1% |
| 4 | Siloso Beach Resort Sentosa | 4.1% |
| 5 | Sofitel Singapore Sentosa Resort & Spa | 4.1% |
| 6 | Festive Hotel | 2.7% |
| 7 | Holiday Inn Singapore Atrium | 2.7% |
| 8 | Hotel Boss | 2.7% |
| 9 | Mandarin Oriental, Singapore | 2.7% |
| 10 | Marina Bay Sands, Singapore | 2.7% |
| Other | 61.6% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Shangri-La Rasa Sentosa, Singapore | 18.4% |
| 2 | Marina Bay Sands, Singapore | 15.8% |
| 3 | The Outpost Hotel Sentosa | 5.3% |
| 4 | Conrad Centennial Singapore | 3.9% |
| 5 | Mandarin Oriental, Singapore | 3.9% |
| 6 | Sofitel Singapore Sentosa Resort & Spa | 3.9% |
| 7 | Artyzen Singapore | 2.6% |
| 8 | Capella Singapore | 2.6% |
| 9 | Fairmont Singapore | 2.6% |
| 10 | Ora Hotel Sentosa | 2.6% |
| Other | 38.2% |
Branded Search & Brand Control
Branded Search
Oasia Resort Sentosa appears in 32/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
Oasia Resort Sentosa ranks - in broad search with 0% SOV, while Shangri-La Rasa Sentosa, Singapore leads at 18.4%. Build broad discovery content that connects the property to category-level searches before users search by name.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: Its location right across from the Sentosa Express station and spacious family rooms make it a convenient and good-value choice. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (7%) but specific: Service inconsistencies include rude staff and unresolved problems, and the advertised shared pool with the neighboring hotel is frequently unavailable. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 36 / 100 to 48-58 / 100 through keyword-led content, KOC proof, and stronger brand association.