The Outpost Hotel Sentosa
Rednote Search Visibility Audit
Audit period: June 2026
Sentosa, Singapore
daisy.clubDaisy Visibility Index
Emerging presence
Visibility is currently in the emerging presence band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- The Outpost Hotel Sentosa holds 3.8% blended non-branded search visibility, ranking #5; the current leader Marina Bay Sands holds 11.9%.
- Branded search visibility is 73%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 85%; the clearest next lever is capture broad discovery demand.
Score Drivers
Share of Voice
3.8%
Ranks #5 blended and - broad across selected non-branded keyword runs.
Branded Search
73%
29/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
85%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
8.1%
Marina Bay Sands leads at 11.9%, ahead by 8.1%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 8.1%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Marina Bay Sands | 11.9% |
| 2 | Fairmont Singapore | 3.8% |
| 3 | Raffles Hotel Singapore | 3.8% |
| 4 | Shangri-La Rasa Sentosa, Singapore | 3.8% |
| 5 | The Outpost Hotel Sentosa | 3.8% |
| 6 | W Singapore - Sentosa Cove | 3.8% |
| 7 | Pan Pacific Orchard, Singapore | 3.1% |
| 8 | Capella Singapore | 2.5% |
| 9 | COMO Metropolitan Singapore | 2.5% |
| 10 | Equarius Hotel, Resorts World Sentosa | 2.5% |
| Other | 58.5% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Marina Bay Sands | 18.9% |
| 2 | The Outpost Hotel Sentosa | 8.1% |
| 3 | W Singapore - Sentosa Cove | 6.8% |
| 4 | Shangri-La Rasa Sentosa, Singapore | 5.4% |
| 5 | Siloso Beach Resort Sentosa | 5.4% |
| 6 | Capella Singapore | 4.1% |
| 7 | Village Hotel Sentosa | 4.1% |
| 8 | Equarius Hotel, Resorts World Sentosa | 2.7% |
| 9 | Raffles Hotel Singapore | 2.7% |
| 10 | Andaz Singapore | 1.4% |
| Other | 40.5% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Fairmont Singapore | 5.9% |
| 2 | Marina Bay Sands | 5.9% |
| 3 | Pan Pacific Orchard, Singapore | 5.9% |
| 4 | Raffles Hotel Singapore | 4.7% |
| 5 | Carlton Hotel Singapore | 3.5% |
| 6 | COMO Metropolitan Singapore | 3.5% |
| 7 | Swissotel The Stamford Singapore | 3.5% |
| 8 | The Ritz-Carlton, Millenia Singapore | 3.5% |
| 9 | The Singapore EDITION | 3.5% |
| 10 | Equarius Hotel, Resorts World Sentosa | 2.4% |
| Other | 57.6% |
Branded Search & Brand Control
Branded Search
The Outpost Hotel Sentosa appears in 29/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Capture broad discovery demand
The Outpost Hotel Sentosa ranks - in broad search with 0% SOV, while Fairmont Singapore leads at 5.9%. Build broad discovery content that connects the property to category-level searches before users search by name.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Turn positive sentiment into proof
Users already respond positively to: The hotel's standout feature is its stunning, multi-tiered pool area, often compared to a Turkish cotton castle, which provides excellent photo opportunities and a relaxing, resort-like atmosphere for both adults and children. Convert that proof into KOC briefs, pinned UGC, and official posts so the strongest praise appears in search results.
Address recurring trust concerns
Negative feedback is lower-volume (7%) but specific: The breakfast is frequently criticized for its extremely limited and poorly replenished selection, and the guest rooms are consistently described as very small, with some experiencing dampness and unpleasant odors. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 42 / 100 to 54-64 / 100 through keyword-led content, KOC proof, and stronger brand association.