Village Hotel Sentosa
Rednote Search Visibility Audit
Audit period: June 2026
Sentosa, Singapore
daisy.clubDaisy Visibility Index
Low visibility
Visibility is currently in the low visibility band, with clear upside from stronger keyword coverage, owned content presence, and sentiment-led proof.
Executive Readout
- Village Hotel Sentosa holds 3.2% blended non-branded search visibility, ranking #8; the current leader Shangri-La Rasa Sentosa, Singapore holds 17.6%.
- Branded search visibility is 65%, showing how consistently the brand appears in its own search demand.
- Positive sentiment is 58%; the clearest next lever is make branded search more consistent.
Score Drivers
Share of Voice
3.2%
Ranks #8 blended and #10 broad across selected non-branded keyword runs.
Branded Search
65%
26/40 branded-search posts mention the selected brand.
Brand Control
0%
No detected Rednote account
Sentiment
58%Positive
Positive user sentiment strengthens search-led growth and conversion proof.
Competitive Gap (Blended Search)
14.4%
Shangri-La Rasa Sentosa, Singapore leads at 17.6%, ahead by 14.4%.
Share of Voice
Non-Branded Search Visibility
Blended search gap is 14.4%, indicating room to grow across the selected non-branded keyword mix.
Blended Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Shangri-La Rasa Sentosa, Singapore | 17.6% |
| 2 | Fairmont Singapore | 5.9% |
| 3 | The Outpost Hotel Sentosa | 5.3% |
| 4 | Marina Bay Sands | 3.7% |
| 5 | W Singapore - Sentosa Cove | 3.7% |
| 6 | Resorts World Sentosa - Equarius Hotel | 3.2% |
| 7 | Siloso Beach Resort, Sentosa | 3.2% |
| 8 | Village Hotel Sentosa | 3.2% |
| 9 | Mandarin Oriental, Singapore | 2.7% |
| 10 | Resorts World Sentosa - Hotel Ora | 2.7% |
| Other | 48.7% |
Narrow Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Shangri-La Rasa Sentosa, Singapore | 24.7% |
| 2 | Fairmont Singapore | 4.9% |
| 3 | Resorts World Sentosa - Equarius Hotel | 4.9% |
| 4 | Siloso Beach Resort, Sentosa | 4.9% |
| 5 | W Singapore - Sentosa Cove | 4.9% |
| 6 | Marina Bay Sands | 3.7% |
| 7 | Sofitel Singapore Sentosa Resort & Spa | 3.7% |
| 8 | Village Hotel Sentosa | 3.7% |
| 9 | Conrad Singapore Orchard | 2.5% |
| 10 | InterContinental Singapore Robertson Quay | 2.5% |
| Other | 39.5% |
Broad Search
| Rank | Brand | Share of Voice |
|---|---|---|
| 1 | Shangri-La Rasa Sentosa, Singapore | 12.3% |
| 2 | The Outpost Hotel Sentosa | 7.5% |
| 3 | Fairmont Singapore | 6.6% |
| 4 | Marina Bay Sands | 3.8% |
| 5 | Capella Singapore | 2.8% |
| 6 | Mandarin Oriental, Singapore | 2.8% |
| 7 | Resorts World Sentosa - Hotel Ora | 2.8% |
| 8 | The Ritz-Carlton, Millenia Singapore | 2.8% |
| 9 | The Singapore EDITION | 2.8% |
| 10 | Village Hotel Sentosa | 2.8% |
| Other | 52.8% |
Branded Search & Brand Control
Branded Search
Village Hotel Sentosa appears in 26/40 branded-search posts. Strengthen branded content presence to capture more direct demand.
Brand Control
No detected Rednote account
Together, these metrics show whether the brand is visible in branded search and whether it owns the narrative once users search for it.
Sentiment Analysis
Opportunities
Make branded search more consistent
Village Hotel Sentosa appears in 26/40 branded-search posts (65%). Add official-page and KOC content that repeats the full hotel name, location, and distinct proof points so branded queries reliably surface the property.
Launch an owned Rednote presence
No detected Rednote account is connected to this brand. Creating or linking an official account is an opportunity to own branded-search results and provide clear booking, amenities, and location proof.
Address recurring trust concerns
Negative feedback is lower-volume (4%) but specific: Rooms are consistently described as small and dated, with limited space for luggage, and some guests find the breakfast options to be disappointing and poor value. Create response content that acknowledges the concern, explains fixes or expectations, and gives future guests practical reassurance.
Near-term goal: move from 32 / 100 to 44-54 / 100 through keyword-led content, KOC proof, and stronger brand association.